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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Branding, messaging, and websites that bring you closer to your people.
The best brands aren't just seen
a holistic brand experience that finally feels like you.
they're felt
Have you ever felt like the pressure to stand out is stealing your joy and stunting your business growth?
But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.
Meanwhile, you’re over here... Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own... and feeling like you’ll never be enough.
You founded your business to go your own way.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Here’s what I know...
There's still room for you.
Psst—it absolutely is.
IMAGINE IF YOU COULD...
Magnetically attract your most-aligned clients
001
Book out your services in advance with ease
002
Move into your dream studio or salon space
003
Land your dream brand partnerships + collabs
004
Show up cohesively with ease + confidence
005
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.
That's the power of a holistic brand ecosystem that works for you.
my holistic approach to brand building
Bridging the gap between who you are, and what your dream clients want.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in your dreamiest clients.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
"Her process for both brand development and brand strategy is next-level and so comprehensive."
Sugar Magnolia Mushrooms
Skylar Renée
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
"Her patience and professionalism is fuel for creating the brand of your dreams"
Beauty Opus
Katie Lee Jones
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
“I’m finally commanding the right clients and price points.”
Old Soul Interior Design
Krystal Reinhard
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
"I truly believe it was part of my instant success."
Luna Salon
Rachel Proctor
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
“I felt so heard.”
Armaiti Wellness Naturopathy
Arezou Babri
meet the services
meet the services
meet the services
meet the services
The Weekender
Brand Design Intensive
A fast, focused brand identity sprint that takes you from DIY limbo to dream brand — without waiting around on lengthy revisions.
You’ve been showing up with the same half-baked visuals you pieced together in Canva at 11pm when you were just trying to get something out there. Your business has grown — but your brand still looks like the version of you who was winging it.
The gap between how your brand looks and how your business feels is making it harder to raise your rates, share your work, and show up the way you know you could... and it’s time for that to change.
In just three days, we’ll build a brand that feels like you now — cohesive, elevated, and built to actually work across your site, socials, and offers.
- You second guess every time you post or share your site — because your brand doesn’t feel like you anymore
- You’ve outgrown the visuals you pieced together at the start (and you’re tired of trying to make them work)
- You’re ready to raise your rates, show up more consistently, and feel proud of the brand you’re putting out there
- You don’t have months to wait for a rebrand — you want clarity and cohesion now
- You want a brand that’s easy to use, instantly recognizable, and built to grow with you
Brand Strategy Session
A 60-minute deep dive to clarify your brand’s vision, audience, and positioning, so your visuals don’t just look good, they're rooted in something meaningful.
Visual Brand Direction
A curated moodboard and creative direction to lock in the vibe, so your brand feels aligned before we ever touch design.
Brand Identity Design
A custom logo suite (primary, alt, icon), typography, and colour palette: crafted to feel cohesive, professional, and unmistakably you.
Live Review & Refinements
A collaborative feedback session after you've had a chance to sit with everything overnight — so we can fine-tune the details together.
Brand Guidelines
A clean, easy-to-use brand guide that lays out your logos, fonts, and colours — so you can stay consistent everywhere your brand shows up.
Day One: Brand Discovery & Visual Direction
We kick things off with a deep-dive strategy session to clarify your vision, audience, and positioning. From there, I’ll create a custom moodboard to set the visual tone and make sure we're fully aligned before design begins.
Day Two: Brand Identity Presentation
You’ll receive your full brand identity by the end of Day Two — including options for your primary and alternate logos, colour palette, and typography system. Then you’ll have the night to sit with it, absorb the direction, and note any refinements you’d like to explore the next day.
Day Three: Refinements & Finalization
We’ll hop on a live review call to tweak and polish your brand together. You’ll also receive a clear, easy-to-use brand guide — so you can confidently show up with consistency across your entire business.
$4,400 CAD or 2 payments of $2,200 CAD
The Inner Muse
complete brand transformation
A full brand ecosystem that looks like you, sounds like you, and turns your work into an irresistible experience for your kind of people.
You’ve built a business you’re proud of: loyal clients, life-changing results, and a growing reputation. But your brand doesn’t embody the version of you who’s mastered your craft and is ready for more.
The Inner Muse is a comprehensive brand transformation that combines deep strategy, intentional design, and consistent messaging—creating a cohesive system that reflects your unique voice and positions you as a leader in your space.
Boasting custom artistry, refined visuals, and a clear, repeatable messaging framework, you’ll gain the clarity and alignment you need to show up confidently, resonate deeply, and grow your business with intention.
- You’ve grown your business through client results and word-of-mouth — but now you need a brand that reflects the level you’re operating at
- You’re raising your prices, expanding your offers, or stepping into a more visible role
- You’re tired of second-guessing your brand message, your visuals, or how you’re showing up online
- You want strategy and style — so your brand feels intentional, aligned, and easy to share confidently
- You’re ready for a creative partner who gets the depth of your work and knows how to translate that into visuals, voice, and vibe
Two 90-minute deep-dive sessions to dig into your story, your values, and what makes you irreplaceable — so your brand doesn't just reflect your offers, it embodies your essence.
Messaging System
Plug-and-play messaging you can use across your website, content, and offers, designed to help you articulate your value clearly and confidently.
We’ll map out:
- Your brand’s voice, tone, and story
- Core brand messaging & positioning
- Taglines & elevator pitch
- Messaging angles designed to attract & convert
- Ideal Client & Positioning Guide
Signature Method & Differentiation
We’ll distill your approach into a clear, compelling framework that makes you the obvious choice in your industry. This is your unique lens, your way of working, and your proof of expertise — articulated.
Art Direction & Brand Experience
A full creative vision — from colour and type to sensory storytelling — that ensures your brand doesn’t just look good, it feels like you.
Think: photography direction, vibe curation, and a brand experience that leaves a lasting impression.
Brand Ecosystem Design
- Logo suite (primary, alt, submark, icons)
- Typography and color palette that spark instant recognition
- Optional custom artwork: textures, patterns, illustration
- Sub-branding for your signature program or offer
Refinements & Brand Guidebook
Up to two rounds of thoughtful refinements, plus a comprehensive guide laying out your brand’s visual and verbal direction, so you (and your team) can show up consistently and confidently.
Social Launch Graphics
Ready-to-use social media assets showcasing your new branding so you can share your evolution confidently and cohesively from day one.
Week 1: Brand Strategy & Messaging
A deep dive into your positioning, perspective, and dream client psychology—laying the foundation for magnetic, aligned messaging.
Week 2: Visual Direction & Identity Design
A curated moodboard sets the tone before your logos, typography, colours, and supporting visuals come to life.
Week 3: Refinement & Brand Ecosystem
Fine-tuning your identity and adding textures, patterns, and branded details for a cohesive, layered brand experience. Your full brand guidebook and all assets are packaged with a video tutorial, so you’re ready to launch with confidence.
$9,400 CAD or 2 payments of $4,700 CAD
The Branded Home
Website design
A custom or semi-custom website design that turns your brand into an online experience — rooted in your energy, voice, and the depth of your work.
Immerse your people in a digital space where every detail is intentionally chosen to embody your brand and support conversion.
Built in Showit and available as an add-on to any branding package, The Branded Home gives you the option of a semi-custom site — where I tailor an intentional template to match your brand seamlessly — or a fully custom, built-from-scratch design experience made just for you.
This process is collaborative, clear, and aligned, so your online presence finally reflects the business you’ve built and where you’re going next.
A focused session to map out your site structure and content flow, guiding you (or your copywriter) in crafting copy that converts.
Up to 5 fully customized pages –
A site that looks, feels, and functions like it was made just for you.
Custom-to-you layouts & interactive elements –
For semi-custom, I use the template as a guide while incorporating coded animations and movement to create a one-of-a-kind experience.
Strategic site structure –
Designed to guide your visitors effortlessly toward booking or conversion.
Basic SEO setup –
Optimized page titles and foundational SEO settings for better visibility.
Mobile & desktop optimization –
A smooth, responsive experience across all devices.
Final site walkthrough –
A recorded guide so you can confidently update and manage your site with ease.
Brand design
Website copywriting
Photography or content curation
Template purchase (if applicable)
Font licenses (if your brand fonts aren’t free for web use)
Ongoing maintenance or SEO services
Domain and hosting fees
E-commerce functionality (custom quote)
VIP Design Day
when your brand needs a glow-up, yesterday.
This is your dedicated day to finally tackle the updates you’ve been putting off — from design tweaks to website touch-ups to cohesive social templates or print work that actually feels like you now. Beforehand, we’ll set priorities and get aligned. Then I’ll go all-in for 8 hours of focused design time to give your brand the kind of glow-up that actually moves the needle.
1 day intensive - $2,500 CAD
What's included? →
✔️ 8 hours of focused design time (aka: me in full deep-work mode)
✔️ Ongoing feedback throughout the day via email (plus one optional video check-in!)
✔️ A full day of high-impact updates:
- Website tweaks (new pages, layout updates, mobile cleanups)
- Brand refresh (fonts, colours, logo refinements)
- Digital or print collateral (Canva templates, signage, packaging—you name it)
✔️ All final files, prepped and ready to use by the end of your day
includes
back →
Enhancements & A La Carte
Holistic Brand Strategy
& Messaging Kit
Clarify your voice + Magnetize your message
Through deep-dive interviews and strategy, we’ll pull out the *real* essence of your brand and shape a voice that’s unmistakably yours. You’ll walk away with messaging that works like a magic potion — bringing clarity to your content, confidence to your offers, and a new level of connection with your audience.
2 week intensive - $5,200 CAD
What's included? →
We’ll dive into your vision, values, audience, and what sets you apart — so your brand reflects more than your services. It reflects you.
Messaging System
Plug-and-play copy for your site, socials, and offers — including your brand voice, tagline, story, and talking points that actually sound like you.
Audience & Positioning Guide
Clear insights into your dream client’s psychology and how to become the obvious choice.
Signature Method Framework
We’ll map out your unique approach — the thing that makes your work uncopyable.
Art Direction
Moodboard, photo guidance, and storytelling cues to bring your message to life visually.
includes
back →
I eat, sleep, and breathe your brand during our time together.
A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
Now, the only question is… Which experience will you choose?
Roll out the red carpet
Introducing the Holistic Branding Method™—a blend of strategy, psychology, and design.
APPROACH
More than just branding, it's creating a living, breathing experience that feels like YOU, connects on a deeper level, and brings you closer to your dreamiest clients.
Your Essence
PILLAR 01.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your People
pillar 02.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Your Alchemy
pillar 03.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Coldwater skin Bar →
Luna Extension Studio
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Old SOul interior design
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
- Successfully transitioned from home studio to a high-end commercial space
- Differentiated herself from cold, clinical competitors with a more inviting, feel-good brand
- Hired a full team and expanded her services offered
- Raised her prices and consistently booked out at premium rates
- Social media and print materials created a seamless, high-end client experience
- Brand identity made it effortless to translate into a website that converts
Key Results
How intentional branding helped Isabelle scale from home studio to high-end skincare destination.
Colwater Skin Bar
Old Soul Interior Design
Coldwater skin Bar
Luna Extension Studio
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Old SOul interior design →
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
- Went from booking small, one-off projects to large-scale redesigns and renovations at multiple 5-figure rates
- Landed features in major publications, including Architectural Digest
- Website now simplifies the sales process, making it easier to sign clients at higher rates
- Hired an assistant and brought her partner on full-time as a team member
- Expanded her business with a brick-and-mortar shoppe for curated decor
Key Results
"I'm finally commanding the right clients and price-points!"
krystal reinhard
Coldwater skin Bar
Luna Extension Studio →
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Old SOul interior design
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
- Successfully launched with a high-end brand presence that immediately attracted dream clients
- Website designed to convert visitors into bookings, making growth seamless
- Expanded from a single-chair studio to a nine-chair salon in just two years
- Established a strong, recognizable brand that set her apart in the competitive hair extension industry
Key Results
Luna Salon
"I truly believe it was part of my instant success."
Rachel Proctor
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What kind of brand will you be?
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
Frequently Asked
“She made growing a brand fun, not stressful.”
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Herkind
Jordana Nazzicone
“Now I’m grounded in my business.”
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Women's Hormonal Nutrition Consultant
Katherine Haysbert
“I feel more professional now.”
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
Humankind Advisory
Jackie Hanafie
The market is full-up on cookie-cutter, copycat brands.
And I have a feeling it’s gonna be pretty.
What the world needs is more of your magic.
HOT HONEY 🍯
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