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I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.
That's the power of my Holistic Branding method.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these pieces into a compelling message, emotive aesthetic, and magnetic online presence that effortlessly attracts your most dreamy customers.
Short on time but big on dreams? The Weekender is the ultimate branding makeover for founders who want a quick, impactful brand refresh.
In just 3 days, we focus on what makes your brand unique and build a cohesive identity that helps you stand out. We start with a brand alignment session, uncovering the essence of your business and translating it into a visual language that feels like you.
Brand Alignment Session: A deep-dive call to uncover your vision and goals, ensuring everything we build aligns with your brand’s essence.
Visual Identity Creation: Includes a custom logo suite, curated color palette, and typography that reflect your brand’s vibe and values.
Brand Guidelines: Easy-to-follow guidance to keep your visuals consistent, no matter where you show up.
Day 1: Brand Discovery + Style – Kicking off with a deep-dive call to uncover your brand’s vision and goals. I'lll design a moodboard to set the visual tone for your brand, ensuring alignment on the look and feel before design begins.
Day Two: Visual Identity Development – A custom logo suite, color palette, and typography are crafted to represent your brand’s essence.
Day Three: Brand Refinement + Guidelines – We review your new brand identity together, allowing for one round of revisions to fine-tune everything and ensure it’s just right. I'll send you home with easy-to-follow brand guidelines so you can maintain consistency wherever your brand shows up.
$3500 USD or two payments of $1750 USD
Ready to go beyond the surface-level and build a brand that feels as good as it looks? The Inner Muse is a two-week, immersive experience designed for founders who want a brand that oozes personality and positions them as the go-to expert in their field.
Over two weeks, we’ll dive deep into your brand’s soul – crafting a strategy and visual identity that’s true to your mission and irresistible to your dream clients.
Brand Discovery Sessions: We’ll kick off with two deep-dive calls to uncover your brand’s core—exploring your values, mission, and unique story.
Visual Identity Creation: Crafting a suite of visuals that includes custom logos, a curated color palette, and textures that bring your brand to life.
Brand Messaging Framework: We’ll build a messaging strategy that resonates and positions you confidently in your space.
Comprehensive Brand Guidebook: A detailed manual that ties everything together, providing clarity on visuals, voice, and strategy to ensure your brand is consistent across all platforms.
Day 1: Brand Discovery Session – A 90-minute in-depth call to uncover your brand’s core and strategic direction.
Day 2-3: Strategy & Messaging Development – Crafting your brand’s voice and messaging to connect with your audience, with one revision round to refine and ensure alignment.
Day 4-5: Visual Strategy – Developing the visual foundation for your brand’s identity, including a refinement round to fine-tune the concept.
Days 6-7: Visual Identity Design – Creation of logos, colors, and brand elements, with a refinement round to ensure everything aligns perfectly.
Days 8-9: Brand Refinement + Presentation – An opportunity for final adjustments based on your feedback, ensuring the brand is fully aligned.
Day 10: Brand Guidebook Delivery – You receive a comprehensive guidebook that brings together your refined visuals and messaging for consistent application.
$6500 USD or two payments of $3250 USD
Looking for the full package? The Holistic Experience is a deep dive into building a brand that stands out, both online and off.
From strategy and identity to your digital home, we create a cohesive and authentic experience that captures the heart of your business.
This package includes a one-week website template customization (with options to upgrade), ensuring your brand shows up beautifully and consistently.
Complete Brand Strategy & Development: We dive into your business goals, audience, and core values, crafting a brand strategy and messaging system that sets you apart and aligns with your vision.
Visual Identity: A full suite of logos, typography, colors, and brand elements (textures, patterns, illustrations) designed to tell your story visually.
Website Template Customization: In one week, we’ll bring your brand to life online, setting up a site that’s as functional as it is beautiful, with the option to add advanced features like e-commerce or booking systems.
Week 1: Brand Discovery & Strategy Session – Two 90-minute deep dive sessions to align your brand’s mission, vision, and business goals.
Week 2: Messaging & Strategy Development – Developing your brand’s messaging and strategic direction, with one revision round to ensure alignment.
Week 3: Visual Strategy – Creating a moodboard and visual direction, with a refinement round to fine-tune the vision before design begins.
Website Strategy Call – A focused call to map out the structure and content of your website, guiding you or your copywriter on crafting your copy.
Week 4: Visual Identity Design – Creation and presentation of your full brand identity, including logos, color palettes, and core elements.
Week 5: Refinement & Enhancement – Refining the brand, adding patterns, textures, and illustrations for a fully rounded identity.
Week 6: Final Review & Brand Guidebook Delivery – A comprehensive review and delivery of the guidebook, covering visuals, messaging, and digital assets.
Week 7: Website Template Customization – Customizing up to 5 core pages of your selected Showit website template to integrate your brand seamlessly, with options for further upgrades if needed.
From $15K USD*
*Includes one week website template customization on Showit
Template must be provided by client
Branding and web copy are required in advance
Option to upgrade to a fully custom Showit website from +5K USD
You don’t settle for mediocre and neither do your clients – which is why an unforgettable online presence isn’t just a nice-to-have, it’s a must.
Stand out as the go-to expert in your space with a custom toolkit of repeatable strategy for impactful content across all platforms, and custom Canva templates for showing up on-brand with ease.
Content Strategy Workshop
An in-depth session to craft your unique content approach.
Review & Content Coaching Call
A follow-up call to fine-tune your strategy and address any questions.
DFY Content Strategy Toolkit
48+ custom content concepts/promptsContent pillars and topics tailored to your brandA customer psychology map for crafting impactful messagesClear calls to action to drive engagement
A VIP Design Day for Social Media Templates
A dedicated day to create an unlimited suite of branded social media templates, so you’re fully equipped to show up with confidence.
Typical deliverables include: Carousel graphics, Static posts, Story backdrops, Custom textures for post backgrounds, Highlight covers
Plus: 2 Weeks of Follow-Up Email Support
For any additional guidance as you implement your new strategy.
$3500 USD or two payments of $1750 USD
Looking for strictly custom Canva templates? Book a VIP design day for $2000 USD
1 week
Come with your questions, challenges, and dreams—borrow my brain for a full 90 minutes of powerful strategizing designed to drive tangible results in your business over the next 90 days.
We’ll dive deep into the area where you need clarity most—whether that’s content ideation and brainstorming to create content that connects and converts with your dream clients, brand positioning that sets you apart from the competition, messaging that truly resonates, or design direction to bring your vision to life. Walk away with a clear plan, actionable steps, and the confidence to execute.
90 minute consulting session
Meeting notes + next steps tailored to your needs
1 Month of Unlimited Voxer Support – $500
Keep the momentum going with unlimited Voxer support for a full month. Need quick feedback, a brainstorming buddy, or just someone to bounce ideas off of as you implement your strategy? I’m right there with you, just a voice note away, so you can make moves confidently and stay on track.
10-Hour Design Retainer – $1,750/month
Consider me your on-call design partner. With 10 hours to use over the course of one month, you’ll have access to the design support you need—whether that’s for fresh social media graphics, brand updates, or bringing your new ideas to life.
It takes 2 seconds for your ideal buyer to form an opinion about your brand. Make them count with an online home that feels like a place your dream customers actually want to hang out.
Immerse your dream customers in a visual experience where each detail is carefully chosen to embody your brand and skyrocket your conversion rate.
Showit Template Customization from $5K USD
Custom Showit website from $8K USD
Custom Shopify Website from $14K USD
Showit Template Customization +1 week
Custom Showit website +6-8 weeks
Custom Shopify Website +8-12 weeks
Your strategy and message are lifeblood of your brand and the key to standing out in a saturated market. Through my holistic, interview-based approach, I'll craft a clear and actionable roadmap for creating genuine, lasting connections with your people based on your unique story, perspectives, and values.
Come away with an actionable growth blueprint and a comprehensive, true-to-you messaging system that positions you as the irreplaceable expert your dream customers have been searching for.
2x 90-Minute Strategy Sessions
In-depth interviews to explore your brand’s core values, unique story, and emotional connections.
Brand Strategy Roadmap
A detailed blueprint outlining your brand’s purpose, target audience, emotional transformation, and positioning—tailored to set you apart.
Messaging System
A comprehensive guide covering your brand voice, core message, taglines, and personal brand story to create a consistent and compelling presence.
Art Direction
Visual guidelines including sensory brand experience, photography direction, and a sample color palette to bring your brand to life.
Week 1: Deep Dive Discovery
We begin with two in-depth sessions to uncover the heart of your brand—your purpose, values, and the emotional transformations you create for your clients. These interviews form the foundation for building a strategy that feels true to you.
Week 2: Crafting Your Brand Roadmap
With the insights we've gathered, I craft a detailed strategy guide that captures the essence of your brand. This week, I focus on bringing your story into a cohesive plan that speaks to the heart of your audience and elevates your brand presence.
Week 3: FIne-Tuning Your Brand Plan
We’ll meet for a strategy review session where we walk through every detail of your brand guide. This is your opportunity to request any tweaks and ensure everything feels just right before it’s finalized.
While typical studios juggle between 5-10 branding projects at once, your brand will have my undivided attention and creative energy through the duration of your project.
All of my services operate on a one client model, which means I work with one client at a time.
This allows you to see a meaningful ROI in a shorter amount of time, and with my dedicated focus on you and your brand alone, you’ll never be left waiting on lengthy revisions or wondering what comes next.
Cue the living room dance party . . . it’s time to collaborate! I’ll send you an intake form so you can fill me in on where your brand is right now.
I'll review your intake form and begin my research before hoping on our first strategy interview session to better understand your brand and target audience. You'll receive your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.
If you’ve opted for a brand identity experience, I’ll collaborate with you to translate your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s my job to design a brand that connects with your audience – and I promise you’ll be obsessed with it too!
With ultimate clarity on your audience, unique value and message, I'll help you form a content-creation system that saves you hours every week, helps you show up consistently, and actually compels your ideal clients to buy.
If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.
As your business continues to grow, I'm here for all your design needs. I love supporting my clients through every season and stage of business!
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Naturopaths
Hair Salons
Floral Shops
Yoga Studios
Esthetics Boutiques
Interior Designers
Coffee Shops
Cosmetic Injectors
Wedding Vendors
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@honeyandcocreative