I'm Chelsea.
I run a one-person brand and content studio in Victoria, and two rescue dogs will almost certainly interrupt our first call.
You've probably seen me on Instagram. Here's the longer version.
Most of the women who find me are in a similar spot.
Clients love them, they've raised their prices (or want to), but their online presence feels like it still belongs to someone far less talented. So they post a little less, send the link with an apology for the "work in progress," and automatically count themselves out of things they'd be great for.
That gap is what happens when you're busy doing good work. I know it well. For years my own brand sat exactly where I'd left it, because there's a difference between knowing something's off and being ready to change it.
Their work has outgrown the brand they built to get started.
I fell in love with brand design first, turning founders' messy ideas into personality-rich visuals.
But I kept seeing the same thing: clients who knew exactly how they wanted to look and had no words for what made them different.
That's why I started building strategy and messaging into everything I do. It felt like the missing piece for my clients, so it became the foundation of every project.
I'm a designer who got obsessively curious about words.
— Silina Sigurdson, Siren's Residential Cleaning
You did a better job bringing my branding to life than I ever did, despite me living and breathing it for nearly 5 years.
"I feel more real. I was envious of businesses with a true 'look' on Instagram for years and finally have my own."
I work with women in beauty, wellness and creative services to close the gap between the experience of their business in real life, and the way it's portrayed through the screen.
Two ways to work together
Brand Identity + Website
Brand strategy, visual identity and websites, for when your brand needs to catch up to your business.
Content Co-Pilot
Ongoing content that sounds like you and makes sharing your work simple.
Before anything gets designed, we sit down together and I ask questions that help you go deeper than you usually would, into why you started, who you're really for, what you want to be known for and what you value most. I'll help you connect dots you might never have noticed, like the way your values already show up in your everyday work.
You don't need perfect answers, and it's okay if it comes out messy, because pulling it together is what I'm best at.
The design grows out of conversation, so by the time you see visuals you already know why they look the way they do, and that's a big part of why they last.
Every project (brand, web or content) starts with a conversation.
The Founder Interview Method
— Katie Lee Jones, Beauty Opus
Her ability to communicate clearly, stand her ground on personal brand while helping create your own is a gift.
"After years of working with designers it was you, Chelsea the only person to actually translate my thoughts and decorate them with pure beauty."
I started Honey & Co. in 2018 with a one-way flight to Bali, a laptop and the last of my student loan.
The short version
World-traveling homebody, home decor enthusiast
I came home two years later with two dogs and a business that was somehow still going. My first clients found me on Instagram, and most of them still do.
Home is now a house with a yard in Victoria BC, that we're slowly making our own. When I'm not working, you can find me throwing pots on the pottery wheel, partway into a DIY project I underestimated, or at the silversmithing bench getting better very slowly.
This work gets close, and about half of my work is with repeat clients who come back for print work, site updates, or monthly content.
I take on a maximum of two new clients a month, so you’ll never be one account on a list of many.
Honesty, always. Including when the honest answer is that this isn't the right time, or that I'm not the right person for it.
If your business is your heart, it's mine too.
What you can count on
Honesty, always.
One at a time.
Partnership.
— Isobel Griffin, Copywriter
I had no hesitations about hiring you specifically because I've seen firsthand before how good you are at strategy and pulling out detailed threads in brands and weaving it all together.
"Pulling out detailed threads in brands and weaving it all together."
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