About
Portfolio
Social media
Branding
Contact
home
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Branding, messaging, and websites that bring you closer to your people.
The best brands aren't just seen
a holistic brand experience that finally feels like you.
they're felt
Have you ever felt like the pressure to stand out is stealing your joy and stunting your business growth?
But these days, you’re glued to your Instagram feed, watching as your competitors build beautiful businesses and effortlessly snap up the clients you wanted.
Meanwhile, you’re over here... Competing on price, forcing yourself into strategies that don’t feel right, trying to do it all on your own... and feeling like you’ll never be enough.
You founded your business to go your own way.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Here’s what I know...
There's still room for you.
Psst—it absolutely is.
Magnetically attract your most-aligned clients
001
Book out your services in advance with ease
002
Move into your dream studio or salon space
003
Land your dream brand partnerships + collabs
004
Show up cohesively with ease + confidence
005
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.
That's the power of a holistic brand ecosystem that works for you.
my holistic approach to brand building
Bridging the gap between who you are, and what your dream clients want.
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
Sugar Magnolia Mushrooms
Skylar Renée
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
Beauty Opus
Katie Lee Jones
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
Old Soul Interior Design
Krystal Reinhard
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
Luna Salon
Rachel Proctor
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
Armaiti Wellness Naturopathy
Arezou Babri
meet the services
meet the services
meet the services
meet the services
branding glow-up
You need more than a basic logo—you need a brand that feels like you and works seamlessly across your socials and website, so your dream clients recognize and trust you instantly.
This fast, focused process gives you a fully developed brand identity without the drawn-out timelines—so you can show up confidently, attract the right people, and build brand loyalty with ease.
- Instead of elevating your business, your brand has you second guessing every time you post on social media or send someone to your website.
- You’re ready for a brand that reflects the caliber of your work is. Something cohesive, polished, and easy to use—so you can stop tweaking your logo every few months and actually feel confident putting yourself out there.
- You want a brand that makes people stop, notice, and remember you—even when you’re not online.
Brand Strategy Session
A 60-minute deep dive to define your brand’s vision, positioning, and what makes you stand out.
Visual Brand Direction
A curated moodboard and creative direction to align your brand’s look and feel before design begins.
Brand Identity Design
A primary and alternate logo, typography, and color palette—crafted to feel cohesive, professional, and unmistakably you.
Live Review & Refinements
A collaborative feedback session to fine-tune your brand after you've had time to sit with it overnight.
Brand Guidelines
An easy-to-follow guide that lays out your logo, fonts, and colours—so you can stay consistent everywhere your brand shows up.
Day One: Brand Discovery & Visual Direction
A deep-dive strategy session to clarify your vision and positioning. A custom moodboard is designed to set the visual tone and ensure alignment before design begins.
Day Two: Brand Identity Presentation
Your primary and alternate logo, typography, and color palette are presented. You'll have the night to sit with the designs and note any desired refinements.
Day Three: Refinements & Finalization
A live review to tweak and refine your brand, plus an easy-to-use brand guide so you can confidently keep everything cohesive.
$4,500 CAD or 2 payments of $2,250 CAD
Your brand, but deeper
A high-touch, artistically-driven transformation designed to give you a one-of-a-kind identity, repeatable messaging, and handcrafted brand elements that make your business instantly recognizable.
Your work is high-caliber—your brand should be, too. This process refines your positioning, creates instant trust with premium clients, and makes you impossible to overlook.
- You want a brand that looks, sounds, and feels as high-caliber as your work. One that instantly signals trust, credibility, and premium value—so the right clients see your expertise without you having to convince them.
- You’re tired of over-explaining what makes you different. Your visuals and messaging don’t reflect your expertise, and it’s holding you back from stepping fully into your next level.
- You need a brand that does the heavy lifting. So when people land on your page, they don’t just see a business—they see a leader worth investing in.
90-minute strategy interview to uncover your brand’s essence, positioning, and audience psychology.
Repeatable brand messaging including your core message, tagline, and elevator pitch that articulate your unique value.
Brand vision board and visual strategy to set the tone for photography, styling, and brand storytelling
A full brand suite including primary and alternate logos, brand marks, and icons for a dynamic and layered visual identity.
Hand-painted textures & original brand art to be used across digital touchpoints, packaging, and merch—ensuring a brand that feels completely you.
A refined typography and colour system to set the tone and create a cohesive, recognizable aesthetic.
Two collaborative review sessions to fine-tune every detail.
A comprehensive brand guidebook that outlines your visuals, messaging, and strategic direction—so you can stay cohesive everywhere your brand appears.
Week 1: Strategy & Messaging
A 90-minute deep dive to define your brand’s core, followed by messaging and visual direction development with a refinement round.
Week 2: Brand Identity & Refinements
Your logos, colors, and brand elements come to life, with two rounds of refinements to ensure everything aligns perfectly.
Final Delivery: Brand Guidebook
A comprehensive guide with your visuals, messaging, and strategy to keep your brand cohesive everywhere you show up.
$8,500 CAD or 2 payments of $4,250 CAD
total brand & web makeover
You’re a leader who wants your business to be more than a service—you want it to be an experience that feels essential to the people you’re meant to work with.
This package delivers a deeply refined brand ecosystem and semi-custom website designed for long term growth. With layered design, custom artistry, and a comprehensive messaging system, your brand won’t just look elevated—it will establish you as the go-to in your industry.
- You’re scaling, launching new offers, or expanding into new territory. You need a brand that evolves with you and supports your future growth.
- You want more than a refined aesthetic—you need a brand that commands trust and positions you as the go-to. Something that clearly communicates your expertise, makes your signature process unmistakable, and creates the kind of trust that turns high-value clients into long-term relationships.
- You’re ready for a brand that becomes part of your clients’ world. Something immersive and intentional—so when the right clients land on your site, they instantly see the depth, credibility, and high-caliber experience you offer.
- You’re ready to own your space with a high-end brand and web experience that reflects your expertise and turns high-value clients into long-term relationships.
You’re a leader who wants your business to be more than a service—you want it to be an experience that feels essential to the people you’re meant to work with.
With cohesive visuals, refined messaging, and a high-impact website, your brand will create instant connection, build trust effortlessly, and position you as the only choice.
A deep dive into your brand’s essence—refining your positioning, messaging, and audience connection to create a brand that feels irreplaceable.
Comprehensive messaging system providing plug-and-play brand language for your website, social media, and marketing materials.
- Brand voice & tone guide
- Key messaging & signature statements
- Taglines, elevator pitch & brand story
- Messaging angles to attract & convert
Ideal Client & Positioning Guide - In depth exploration of your audience’s psychology, desires, and decision-making process—so you can meet them where they are and become their first choice.
Brand Differentiation & Signature Method - A clear framework to define what makes your brand irreplaceable—your unique approach, perspective, and method that sets you apart.
Art direction to turn your brand into an experience that feels cohesive and unforgettable.
- Photography & creative direction
- Sensory storytelling guide
- Preliminary colour palette
You'll get:
Brand Strategy + Messaging kit
Brand identity design
Semi-custom web design
A fully realized brand ecosystem designed to create an emotional connection, reinforce your expertise, tell your story, and ensure your brand stands out effortlessly across every touchpoint.
An extensive brand suite including primary and alternate logos, brand marks, and icons for a dynamic and layered visual identity.
Hand-painted textures & original brand art to be used across digital touchpoints, packaging, and merch—ensuring a brand that feels completely you.
Illustrations, digital patterns and supporting elements that bring add extra level of artistry, personality and depth to your brand.
Sub-branding to bring your proprietary method, program or service to life.
A custom typography and colour system designed to shape perception, set the tone, and build instant recognition.
Comprehensive Brand Guidebook –
Everything wrapped up in a clear, easy-to-follow guide, so you can show up consistently and confidently anywhere your brand appears.
Social Media Profile Pictures –
Ready-to-use graphics displaying your cohesive, personality-filled branding.
You'll get:
Brand Strategy + Messaging kit
Brand identity design
Semi-custom web design
A seamlessly branded, living, breathing web experience that feels like a secret oasis for your dream community. Using a thoughtfully chosen template as the foundation, your site is customized with bespoke layouts, dynamic movement, and strategic storytelling to feel anything but templated.
Website Strategy Call –
A focused session to map out your site structure and content flow, guiding you in crafting copy that converts.
Up to 5 fully customized pages –
A site that looks, feels, and functions like it was made just for you.
Custom-to-you layouts & interactive elements – Using the template as a guide while incorporating coded animations and movement to create a one-of-a-kind experience.
Basic SEO setup –
Optimized page titles and foundational SEO settings for better visibility.
Mobile & desktop optimization –
A smooth, responsive experience across all devices.
Custom-to-you tutorial –
A recorded guide so you can confidently update and manage your site with ease.
You'll get:
Brand Strategy + Messaging kit
Brand identity design
Semi-custom web design
Weeks 1-2: Brand Strategy & Messaging
A deep dive into your positioning, perspective, and dream client psychology—laying the foundation for magnetic, aligned messaging.
Week 3: Visual Direction & Identity Design
A curated moodboard sets the tone before your logos, typography, colours, and supporting visuals come to life.
Week 4: Refinement & Brand Ecosystem
Fine-tuning your identity and adding textures, patterns, and branded details for a cohesive, layered brand experience.
Week 5: Brand Rollout & Finalization
Last refinements, your full brand guidebook, and all assets packaged so you’re ready to launch with confidence.
Week 6: Website Strategy & Customization
Your site structure is mapped out, content refined, and up to 5 core pages customized—so your website feels anything but templated.
From $14,500 CAD:
Includes a one week website template customization on Showit (Template not included)
From $18,000 CAD:
Includes a fully custom 5 page Showit website (+ 4 weeks)
Through a holistic, interview-based approach, I’ll help you pinpoint the heartbeat of your brand – your core values, your signature story, your magnetic perspective, your ideal client connection, and the secret sauce that makes you 'you'.
I’ll then craft a strategic brand voice and plug‑and‑play messaging that takes the guesswork out of creating content (and works like a magic potion for re-invigorating your creativity and firey passion for your business). You'll leave with a BRAND that feels crystal clear, like *YOU*, and makes it feel easy to show up online and STEP INTO the next level of your business evolution.
Build a brand that calls in a community of DREAM clients who truly get you.
You have a unique story and perspective – you just need a plan for how to communicate it a way that feels clear, cohesive, and authentic to who you are.
Investment
$5,500 CAD
Timeline
3 weeks
What's included? →
Your blueprint for standing out—defining your purpose, positioning, and audience psychology with a clear action plan to set you apart. Includes two 90-minute strategy interviews to uncover the core of your brand and translate it into a clear, actionable direction.
Messaging System
A plug-and-play framework to make your brand voice instantly recognizable and effortlessly compelling. Includes:
- Brand voice & tone guide
- Key messaging pillars & signature statements
- Taglines, elevator pitch & brand story
- Messaging angles to attract & convert
A deep dive into your audience’s psychology, desires, and decision-making process—so you can meet them where they are and become the only choice.
Brand Differentiation & Signature Method
A clear framework to define what makes your brand irreplaceable—your unique approach, perspective, and method that sets you apart.
Art Direction & Brand Experience
A strategy to turn your brand into an experience that feels cohesive and unforgettable. Includes:
- Photography & creative direction
- Sensory storytelling guide
- Preliminary colour palette
includes
back →
Choose between a semi-custom website—where we tailor a template to match your brand seamlessly—or a fully custom, built-from-scratch experience designed just for you.
It takes 2 seconds for your ideal buyer to form an opinion about your brand. Make them count with an online home that feels like a place your dream customers actually want to hang out.
Immerse your people in a visual experience where each detail is carefully chosen to embody your brand and skyrocket your conversion rate.
What's included? →
Investment
From $6,000 CAD
Timeline
1 week
Semi-custom
5-Page Showit Website
Investment
From $10,000 CAD
Timeline
6 weeks
FULLY CUSTOM
5-Page Showit Website
includes
back →
Website Strategy Call –
A focused session to map out your site structure and content flow, guiding you (or your copywriter) in crafting copy that converts.
Up to 5 fully customized pages –
A site that looks, feels, and functions like it was made just for you.
Custom-to-you layouts & interactive elements – Using the template as a guide while incorporating coded animations and movement to create a one-of-a-kind experience.
Strategic site structure –
Designed to guide your visitors effortlessly toward booking or conversion.
Basic SEO setup –
Optimized page titles and foundational SEO settings for better visibility.
Mobile & desktop optimization –
A smooth, responsive experience across all devices.
Final site walkthrough –
A recorded guide so you can confidently update and manage your site with ease.
Whether you’re refreshing your logo, refining your brand elements, or making key design updates to your website, this is your all-in, high-efficiency design experience to get it done in a day.
For past and current clients—or anyone needing a mini brand refresh—VIP Design Days are the fastest way to make high-impact updates without breaking the bank.
What's included? →
✔️ Brand touch-ups (logo, fonts, colors, or packaging updates)
✔️ Marketing assets (social media graphics, business cards, email signatures, signage)
Depending on your needs, a VIP Day can include:
What We Can Get Done in a Day:
Investment
$2,500 CAD
Timeline
8 hours
How it works →
How it works
back →
Apply to secure your VIP Design Day, and we’ll lock in your date on the calendar.
01. book your day
Before your VIP Day, we’ll have a quick strategy call to align on priorities, set expectations, and ensure everything is prepped for maximum impact.
02. Pre-Day Gameplan Meeting
I go all-in on your brand for 8 hours, working through our game plan with hyperfocus and efficiency. By the end of the day, you’ll walk away with polished, high-impact updates ready to go live.
03. The Big Day
A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
Now, the only question is… Which experience will you choose?
Roll out the red carpet
Introducing the Holistic Branding Method™—a blend of strategy, psychology, and design.
APPROACH
More than just branding, it's creating a living, breathing experience that feels like YOU, connects on a deeper level, and brings you closer to your dreamiest clients.
Your Essence
PILLAR 01.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your People
pillar 02.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Your Alchemy
pillar 03.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Coldwater skin Bar →
Luna Extension Studio
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Old SOul interior design
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
- Successfully transitioned from home studio to a high-end commercial space
- Differentiated herself from cold, clinical competitors with a more inviting, feel-good brand
- Hired a full team and expanded her services offered
- Raised her prices and consistently booked out at premium rates
- Social media and print materials created a seamless, high-end client experience
- Brand identity made it effortless to translate into a website that converts
Key Results
How intentional branding helped Isabelle scale from home studio to high-end skincare destination.
Colwater Skin Bar
Old Soul Interior Design
Coldwater skin Bar
Luna Extension Studio
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Old SOul interior design →
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
- Went from booking small, one-off projects to large-scale redesigns and renovations at multiple 5-figure rates
- Landed features in major publications, including Architectural Digest
- Website now simplifies the sales process, making it easier to sign clients at higher rates
- Hired an assistant and brought her partner on full-time as a team member
- Expanded her business with a brick-and-mortar shoppe for curated decor
Key Results
"I'm finally commanding the right clients and price-points!"
krystal reinhard
Coldwater skin Bar
Luna Extension Studio →
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Old SOul interior design
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
- Successfully launched with a high-end brand presence that immediately attracted dream clients
- Website designed to convert visitors into bookings, making growth seamless
- Expanded from a single-chair studio to a nine-chair salon in just two years
- Established a strong, recognizable brand that set her apart in the competitive hair extension industry
Key Results
Luna Salon
"I truly believe it was part of my instant success."
Rachel Proctor
next
prev
What kind of brand will you be?
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
“She made growing a brand fun, not stressful.”
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Herkind
Jordana Nazzicone
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Women's Hormonal Nutrition Consultant
Katherine Haysbert
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
Humankind Advisory
Jackie Hanafie
The market is full-up on cookie-cutter, copycat brands.
And I have a feeling it’s gonna be pretty.
What the world needs is more of your magic.
HOT HONEY 🍯
Want something sweet in your inbox?
Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?
Come hang with me on instagram
@honeyandcocreative
The can't-miss, weekly sweet-treat for your inbox layered with hot insight for becoming the go-to in your niche.