A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
But these days, you’re glued to your Instagram feed, watching your competitors turn into micro-celebrities overnight, booking up their calendars and marketing like it's effortless.
Meanwhile, you’re over here... Pricing yourself lower, churning out content you're not proud of, trying to do it all on your own... and wondering if you’ll ever catch up.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
You’ve grown. Your work is deeper. Your confidence is stronger. Your clients are better. But your brand? She’s still stuck trying to prove herself. It’s time for your brand to catch up to the version of you you’re already living—and make it easier to lead, sell, and show up without second-guessing a thing.
In just 3 or 5 days, we’ll build a brand that feels like home—and positions you to lead with the clarity and confidence you’ve already earned.
Includes every ingredient for a brand that's so you:
Brand Strategy Session
A focused 60-minute session to clarify your vision, audience, and positioning — so your brand feels like you and connects with the people you actually want to work with.
Visual Brand Direction
A curated look and feel to lock in the visual tone, making sure your brand feels aligned before we dive into design.
Brand Identity Design
A custom logo suite (primary, alt, icon, submark), typography, and colour palette, designed to give you a signature visual presence that works everywhere you show up.
Branded Textures
A custom texture set to add depth and personality — ensuring your brand stands out and feels authentically you.
Brand Style Guide + Recorded Tutorial
So you stay consistent and cohesive without wondering what “on brand” even means anymore.
Social Launch Graphics
A set of branded Instagram graphics to make your ‘I’m back and better than ever’ moment feel and look effortless.
Includes everything in the 3-day Weekender PLUS: a plug-and-play content plan and repeatable brand messaging—so you know exactly what to say and how to say it (without spending hours wrestling Canva.)
Messaging & Content Leadership Workshop
A 90 minute session to refine how you lead through your words—so instead of just showing up, you lead conversations that set you apart as a trusted expert in your space.
Brand Voice Map
Co-create a messaging foundation that brings total clarity to your voice, what you believe, and how to communicate it in a way that clicks. You’ll leave knowing exactly what sets you apart—and how to say it, naturally.
Signature Content Angles & Brand Beliefs
Pull out the perspectives that position you as a leader and create clear content angles that help turn followers into paying clients — no icky sales tactics required.
Branded Canva Templates
5 editable Instagram templates pre-loaded with your messaging to make showing up cohesively and on-brand feel second-nature.
Day One: Brand Strategy Session + Visual Direction
We start by clarifying who you are now and where you’re headed—so your visual direction feels fully aligned before we move into design.
Day Two: Full Brand Identity Presentation
Your new brand visuals are revealed—logo suite, colours, fonts, and textures—crafted to elevate how you show up everywhere.
Day Three: Review, Refine, and Finalize Your Brand
We collaborate to refine every detail, ensuring your visuals feel perfectly aligned and ready to launch with confidence.
*Day Four: Brand Voice & Content Leadership Workshop
A 90-minute deep dive to clarify your brand voice and develop content themes that position you as a leader and trusted authority in your space.
*Day Five: Messaging Framework, Content Angles & Rollout Plan
You’ll receive your complete brand messaging framework, signature content angles, and a set of ready-to-use Canva templates—so you can show up clearly and confidently with a content strategy that supports your growth.
*Included in the 5-day Weekender
3 day Weekender:
$4,000 CAD or 2 payments of $2K CAD
5 day Weekender:
$6,000 CAD or 3 payments of $2K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
This isn’t a rebrand. It’s a complete brand development experience where every part of your identity—visual, verbal, and energetic—is refined with care and intention.
This is for the founder stepping fully into leadership, commanding premium prices, and building a brand that holds the depth of who you’ve become and the business you’re expanding into. You're ready to carve out your own lane—and create a brand world your dream clients want to be part of.
We’ll work together closely over three dedicated weeks to shape a brand world that reflects your depth and positions you for what’s next.
Week 1: Brand Strategy & Messaging
We’ll start with two deep-dive interviews to uncover the full depth of your story, perspective, and lived expertise—then translate that into a messaging foundation that resonates deeply and positions you as the obvious choice for your dream clients.
Week 2: Visual Direction & Identity Design
Your strategy comes to life through a fully developed creative direction—moodboard, colours, typography, and a custom logo suite—designed to look elevated, feel unmistakably like you, and work seamlessly across every platform you lead on.
Week 3: Refinement & Brand Ecosystem
We refine every detail and build out the full brand experience—textures, patterns, and supporting assets that make your brand feel complete and unforgettable. You’ll receive everything packaged in a custom guidebook, along with a personal walkthrough video, so you can step into your next chapter with total clarity and confidence.
$9,000 CAD or 3 payments of $3K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
Your brand deserves a home that actually works. The Branded Home turns your visual identity and message into a site that’s clear, strategic, and easy to navigate — so your brand doesn’t just look legit, it functions like a valuable part of your sales process.
Built in Showit and available as an add-on to any branding package, this is a collaborative, low-stress process that results in a site you’re actually proud to share.
when your brand needs a glow-up, yesterday.
What's included? →
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Clarify your voice + Magnetize your message
What's included? →
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A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
Key Results
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
Key Results
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
Key Results
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
HOT HONEY 🍯
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