A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
But these days, you’re glued to your Instagram feed, watching your competitors turn into micro-celebrities overnight, booking up their calendars and marketing like it's effortless.
Meanwhile, you’re over here... Pricing yourself lower, churning out content you're not proud of, trying to do it all on your own... and wondering if you’ll ever catch up.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
Your brand is fine (it's carried you this far) — but you’re cringing every time you go to post. Your visuals don’t match the caliber of your work, and it’s costing you confidence (and probably a few dreamy clients too).
In just 3 days, we’ll create a strategic, scroll-stopping identity that finally feels like you, so you can start showing up with confidence now, not ‘once you finally get your brand together.’
Brand Strategy Session
A 60-minute call to clarify your vision, voice, and audience — so we can build a brand that feels like you and connects with the people you actually want to work with.
Visual Brand Direction
A curated look + feel that sets the tone for your brand. Think: moodboard, vibe check, and visual anchors to make sure everything we design feels aligned from the start.
Brand Identity Design
A custom logo suite (primary, alt, icon, submark), typography, and colour palette, designed to give you a signature visual presence that works everywhere you show up.
Branded Textures
Your custom brand texture or pattern set adds personality and depth — helping your brand feel unique, layered, and unmistakably yours.
Brand Style Guide + Video Walkthrough
So you stay consistent and cohesive without wondering what “on brand” even means anymore.
Social Launch Graphics
A set of branded Instagram graphics so you can share your new brand with the world and actually feel excited to be seen.
Day One: Brand Clarity + Visual Direction
We start by mapping out where you are and where you're headed — clarifying your positioning, voice, and visual tone. You’ll leave this day feeling clear on how your brand should feel and why it works.
Day Two: Your Brand — Brought to Life
Your new brand visuals are revealed—a full brand identity crafted to match the depth, energy, and expertise behind your work. You’ll get your logo suite, font system, color palette, and textures — all built to elevate how you show up across every platform.
Day Three: Refinement + Ready-to-Launch
We refine every detail together, making sure your brand feels grounded in who you are and where you're heading. Final files are prepped for social, web, and wherever else you show up.
$4,000 CAD or 2 payments of $2K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
You're no longer trying to be one of the best — you are. But your brand still feels like a muted, safer version of you, and it’s become the bottleneck every time you try to raise your rates, post content, or step into bigger opportunities.
The Inner Muse isn’t just an aesthetic upgrade — it’s a 4-week brand evolution that brings your voice, values, and perspective into full view. We’ll shape the strategy, messaging, and visual identity to reflect the depth of your work — and resonate with the right-fit clients who are ready to pay for exactly what you bring to the table.
We’ll work together over four focused weeks to shape a brand world that reflects your depth and positions you for what’s next.
Week 1: Strategy Deep-Dives & Discovery
We begin with two intentional interviews to uncover the full depth of your story, perspective, and lived expertise — the pieces that make your brand truly resonate. From there, I’ll start building your brand foundation: your positioning, voice, and messaging system.
Week 2: Messaging, Differentiation & Brand Voice
Your words, beliefs, and unique way of working come to life through a comprehensive messaging system — including your brand voice, taglines, signature method, messaging angles, and brand stories. This is what makes it feel like you and makes you instantly recognizable in your space.
Week 3: Visual Direction & Identity Design
With your message locked in, I bring your visuals into alignment. You’ll receive a full creative direction and brand identity suite — logo system, colour palette, typography, and vibe — designed to elevate your aesthetic, feel like you, and work seamlessly across every platform you lead on.
Week 4: Brand Ecosystem, Guidebook & Rollout
We refine every detail and build the rest of your brand world: textures, patterns, sub-brand assets, and graphics that pull it all together. You’ll get everything delivered in a detailed Brand Guidebook and a personal walkthrough video — plus launch assets and a rollout session so you can show up with clarity and confidence from day one.
$9,000 CAD or 3 payments of $3K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
Your brand deserves a home that actually works. The Branded Home turns your visual identity and message into a site that’s clear, strategic, and easy to navigate — so your brand doesn’t just look legit, it functions like a valuable part of your sales process.
Built in Showit and available as an add-on to any branding package, this is a collaborative, low-stress process that results in a site you’re actually proud to share.
when your brand needs a glow-up, yesterday.
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Clarify your voice + Magnetize your message
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A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
Key Results
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
Key Results
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
Key Results
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
HOT HONEY 🍯
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