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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

DRAG ME

Branding, messaging, and websites designed to turn “I'm just looking” into “this is exactly what I've been looking for”

Build a brand that reflects your expertise, elevates your positioning, and brings in the clients you actually want.


For beauty, wellness + creative service providers

Branding, messaging, and websites that bring you closer to your people.

The best brands aren't just seen

a holistic brand experience that finally feels like you.

they're felt

Does your brand feel like you, or like who you thought you had to be?

BE HONEST

But these days, you’re glued to your Instagram feed, watching your competitors turn into micro-celebrities overnight, booking up their calendars and marketing like it's effortless.

Meanwhile, you’re over here... Pricing yourself lower, churning out content you're not proud of, trying to do it all on your own... and wondering if you’ll ever catch up.

You founded your business to go your own way.

Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.

In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?

I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.

Here’s what I know...

There's still room for you.

Psst—it absolutely is.

IMAGINE IF YOU COULD...

Build a brand your dream clients spot and remember instantly


001

Make “Sorry, I’m booked out” your new favorite sentence


002

Finally make the leap into the space you’ve been eyeing for months


003

Start landing the collabs that felt out of reach before


004

Feel proud every time you post—and know exactly what to say


005

. . . all without having to sacrifice your values, beliefs, passions, or self-trust.

That's the power of a holistic brand ecosystem that works for you.

Your business is personal. Your brand should be, too.

My holistic method helps you draw the through-lines between who you are, and the people already looking for you.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in your dreamiest clients.

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.

Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.

My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.

Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.

"Her patience and professionalism is fuel for creating the brand of your dreams"

Beauty Opus

Katie Lee Jones

Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!

"Her process for both brand development and brand strategy is next-level and so comprehensive."

Sugar Magnolia Mushrooms

Skylar Renée

Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.

“I’m finally commanding the right clients and price points.”

Old Soul Interior Design

Krystal Reinhard

Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.

"I truly believe it was part of my instant success."

Luna Salon

Rachel Proctor

I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.


“I felt so heard.”

Armaiti Wellness Naturopathy

Arezou Babri

meet the services meet the services meet the services meet the services

The Weekender

Branding Intensive

For when your brand doesn’t reflect how good you actually are — and it’s holding you back from showing up.

Your brand is fine (it's carried you this far) — but you’re cringing every time you go to post. Your visuals don’t match the caliber of your work, and it’s costing you confidence (and probably a few dreamy clients too).

In just 3 days, we’ll create a strategic, scroll-stopping identity that finally feels like you, so you can start showing up with confidence now, not ‘once you finally get your brand together.’

You’re showing up for your clients — but avoiding your own feed

You’ve outgrown the look you started with, but don’t need a months-long overhaul

You’re ready for visuals that feel aligned, elevated, and easy to use

You want to feel proud of your brand again — not just relieved it’s done

Brand Strategy Session
A 60-minute call to clarify your vision, voice, and audience — so we can build a brand that feels like you and connects with the people you actually want to work with.

Visual Brand Direction
A curated look + feel that sets the tone for your brand. Think: moodboard, vibe check, and visual anchors to make sure everything we design feels aligned from the start.

Brand Identity Design
A custom logo suite (primary, alt, icon, submark), typography, and colour palette, designed to give you a signature visual presence that works everywhere you show up.

Branded Textures
Your custom brand texture or pattern set adds personality and depth — helping your brand feel unique, layered, and unmistakably yours.

Brand Style Guide + Video Walkthrough
So you stay consistent and cohesive without wondering what “on brand” even means anymore.

Social Launch Graphics
A set of branded Instagram graphics so you can share your new brand with the world and actually feel excited to be seen.


Day One: Brand Clarity + Visual Direction
We start by mapping out where you are and where you're headed — clarifying your positioning, voice, and visual tone. You’ll leave this day feeling clear on how your brand should feel and why it works.

Day Two: Your Brand — Brought to Life
Your new brand visuals are revealed—a full brand identity crafted to match the depth, energy, and expertise behind your work. You’ll get your logo suite, font system, color palette, and textures — all built to elevate how you show up across every platform.

Day Three: Refinement + Ready-to-Launch
We refine every detail together, making sure your brand feels grounded in who you are and where you're heading. Final files are prepped for social, web, and wherever else you show up.


$4,000 CAD or 2 payments of $2K CAD

+ Save 15% when booked in tandem with a website design (see The Branded Home below)

The Inner Muse

Brand world building

You’re already known for what you do. Now it’s time to be recognized for who you are.

You're no longer trying to be one of the best — you are. But your brand still feels like a muted, safer version of you, and it’s become the bottleneck every time you try to raise your rates, post content, or step into bigger opportunities.

The Inner Muse isn’t just an aesthetic upgrade — it’s a 4-week brand evolution that brings your voice, values, and perspective into full view.  We’ll shape the strategy, messaging, and visual identity to reflect the depth of your work — and resonate with the right-fit clients who are ready to pay for exactly what you bring to the table.

You’re proud of what you’ve built — but your current brand still feels like the version of you who felt like she had to prove her worth

You’re raising your rates, shifting your offers, or stepping into something bigger — and your brand’s not coming with you

You’re tired of trying to make your current visuals and messaging “good enough”

You’re ready for a brand that feels like yourself at full volume

Brand Strategy & Founder Interviews
Two 90-minute deep dives to uncover your lived experience, values, story, and vision — so we can shape a brand that reflects the real depth of who you are and what you’re building next.

Comprehensive Brand Messaging System
We’ll craft your brand voice, key phrases, audience connection points, messaging angles, and brand stories — so you can write, speak, and sell with magnetic clarity.

Signature Method & Differentiation
We’ll distill your process into a distinct framework or philosophy — making it easy for clients to understand your approach, trust your expertise, and pay premium rates for it.

Art Direction & Brand Experience
We’ll build a full sensory brand vision — from visual mood to art direction to the feeling your audience walks away with — ensuring your brand holds every part of you.

Complete Visual Identity & Brand World Design
A signature brand world designed for depth, recognition, and resonance:
  • Logo suite (primary, alternates, submarks, icons)
  • Custom typography + colour palette rooted in design psychology
  • Branded textures, patterns, and/or illustrations that make your brand instantly recognizable
  • Sub-branding for your signature offer, approach, or program

Refinements & Brand Guidebook
Weekly check in calls for thoughtful, collaborative refinement, plus a comprehensive brand guide with everything visual and verbal— making 'that's so on brand' your new favourite compliment.

Social Launch Kit
Branded Instagram graphics to reintroduce your brand with intention — plus 5 editable Canva templates to help you keep showing up with high standards from day one.

Final Brand Strategy & Rollout Session
A dedicated session to walk through how to implement and sustain your new brand presence—so the momentum doesn’t stop when the project ends.

We’ll work together over four focused weeks to shape a brand world that reflects your depth and positions you for what’s next.

Week 1: Strategy Deep-Dives & Discovery
We begin with two intentional interviews to uncover the full depth of your story, perspective, and lived expertise — the pieces that make your brand truly resonate. From there, I’ll start building your brand foundation: your positioning, voice, and messaging system.

Week 2: Messaging, Differentiation & Brand Voice
Your words, beliefs, and unique way of working come to life through a comprehensive messaging system — including your brand voice, taglines, signature method, messaging angles, and brand stories. This is what makes it feel like you and makes you instantly recognizable in your space.

Week 3: Visual Direction & Identity Design
With your message locked in, I bring your visuals into alignment. You’ll receive a full creative direction and brand identity suite — logo system, colour palette, typography, and vibe — designed to elevate your aesthetic, feel like you, and work seamlessly across every platform you lead on.

Week 4: Brand Ecosystem, Guidebook & Rollout
We refine every detail and build the rest of your brand world: textures, patterns, sub-brand assets, and graphics that pull it all together. You’ll get everything delivered in a detailed Brand Guidebook and a personal walkthrough video — plus launch assets and a rollout session so you can show up with clarity and confidence from day one.


$9,000 CAD or 3 payments of $3K CAD

+ Save 15% when booked in tandem with a website design (see The Branded Home below)

The Branded Home

Website design

A custom or semi-custom website design that turns your brand into a seamless experience that's  grounded in your voice, your visuals, and the way you actually work.


Your brand deserves a home that actually works. The Branded Home turns your visual identity and message into a site that’s clear, strategic, and easy to navigate — so your brand doesn’t just look legit, it functions like a valuable part of your sales process.

Built in Showit and available as an add-on to any branding package, this is a collaborative, low-stress process that results in a site you’re actually proud to share.


A fast-track to a site that feels fully custom — built from a strategic template, then tailored in every detail to reflect your brand.

Best for: newer brands, service providers launching a new offer, or anyone ready to upgrade from DIY without the timeline of a full custom build.

What’s included:
  • Strategy call to align site goals + structure
  • Up to 5 pages of customization: reworking layouts, adding custom code, layering in movement, and personalizing every visual detail
  • Copy placement and basic SEO
  • Mobile optimization
  • Handover tutorial

Timeline: 1 week intensive

Investment: $5,000 CAD 

+ Save 15% when booked with a branding package (see The Weekender or The Inner Muse, above)


A fully custom site, built from the ground up to bring your brand to life — every layout, detail, and interaction designed specifically for you.

Best for: established brands with layered offers, educators, or service providers building an immersive online presence

What’s included:
  • Strategy call to map out structure, content flow, and key goals
  • Custom site design (up to 6 pages) —  built to guide your dream clients from just found you to ready to book 
  • Mobile optimization
  • SEO basics + standard integrations (forms, scheduler, email marketing, etc.)
  • Custom-coded details and movement to create an engaging, high-end user experience.
  • Handover training so you can confidently make updates

Timeline: 4 week intensive

Investment: $9,500 CAD

+ Save 15% when booked with a branding package (see The Weekender or The Inner Muse, above)

VIP Design Day

when your brand needs a glow-up, yesterday.

You’ve been meaning to update your website for… months. Your logo could use a refresh. Your Instagram graphics? Let’s not even go there.

This is your dedicated day to finally catch up with your brand. Whether it’s refining your website, refreshing your logo, creating social templates, or designing print materials — we’ll map out your priorities in advance, then I’ll spend 8 focused hours giving your brand an aligned and strategic glow-up.

1 day intensive - $2,500 CAD

What's included? →

✔️ A 30-minute pre-day planning call to align on your top priorities

✔️ 8 hours of focused design time (aka: me in full deep-work mode)

✔️ Ongoing feedback throughout the day via email (plus one optional video check-in!)

✔️ A full day of high-impact updates:

  •  Website tweaks (new pages, layout updates, mobile cleanups)
  • Brand refresh (fonts, colours, logo refinements)
  • Digital or print collateral (Canva templates, signage, packaging—you name it)

✔️ All final files, prepped and ready to use by the end of your day

includes:

back →

Enhancements & A La Carte

Holistic Brand Strategy
& Messaging Kit

Clarify your voice + Magnetize your message

Through in-depth interviews and intentional strategy, we’ll pull out the core of who you are — then shape it into messaging that feels natural, compelling, and unmistakably you.

When we’re done, you’ll walk away with:
  • Clarity in your voice
  • Confidence in your positioning
  • And messaging that makes your dream clients feel like you’re reading their minds.

2 week intensive - $5,200 CAD

What's included? →

Brand Strategy Interviews
We’ll dig into your vision, values, audience, and lived experience — so your brand reflects more than what you do. It reflects you.

Messaging System
Plug-and-play copy for your site, socials, and offers — including your brand voice, taglines, story, and key talking points that actually sound like you.

Audience & Positioning Guide
Deep insights into your dream client's mindset — plus how to speak to them in a way that builds trust and makes you the obvious choice.

Signature Method Framework
We’ll map out the process behind your magic — the clear, ownable method that makes your work feel uncopyable.

Art Direction
A storytelling-driven moodboard, photo direction, and visual cues to help you show up in a way that looks as aligned as it sounds.

includes:

back →

I eat, sleep, and breathe your brand during our time together.

A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.

I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.






Now, the only question is… Which experience will you choose?


Roll out the red carpet

Introducing the Holistic Branding Method™—a blend of strategy, psychology, and design.

APPROACH

More than just branding, it's creating a living, breathing experience that feels like YOU, connects on a deeper level, and brings you closer to your dreamiest clients.

Your Essence

PILLAR 01.

The foundation of a brand that feels undeniably you.

Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.

Your People

pillar 02.

Your brand isn’t for everyone—it’s for the right people.

Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.

Your Alchemy

pillar 03.

Where your brand stops being just a business and becomes an experience.


This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.

Coldwater skin Bar →

Luna Extension Studio

Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.

Old SOul interior design

Before honey + co.

We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.

After honey + Co.

  • Successfully transitioned from home studio to a high-end commercial space
  • Differentiated herself from cold, clinical competitors with a more inviting, feel-good brand
  • Hired a full team and expanded her services offered
  • Raised her prices and consistently booked out at premium rates
  • Social media and print materials created a seamless, high-end client experience
  • Brand identity made it effortless to translate into a website that converts

Key Results

How intentional branding helped Isabelle scale from home studio to high-end skincare destination.

Colwater Skin Bar

Old Soul Interior Design

Coldwater skin Bar

Luna Extension Studio

Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.

Old SOul interior design →

Before honey + co.

With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.

After honey + Co.

  • Went from booking small, one-off projects to large-scale redesigns and renovations at multiple 5-figure rates
  • Landed features in major publications, including Architectural Digest
  • Website now simplifies the sales process, making it easier to sign clients at higher rates
  • Hired an assistant and brought her partner on full-time as a team member
  • Expanded her business with a brick-and-mortar shoppe for curated decor

Key Results

"I'm finally commanding the right clients and price-points!"

krystal reinhard

Coldwater skin Bar

Luna Extension Studio →

Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.

Old SOul interior design

Before honey + co.

We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.

After honey + Co.

  • Successfully launched with a high-end brand presence that immediately attracted dream clients
  • Website designed to convert visitors into bookings, making growth seamless
  • Expanded from a single-chair studio to a nine-chair salon in just two years
  • Established a strong, recognizable brand that set her apart in the competitive hair extension industry

Key Results

Luna Salon

"I truly believe it was part of my instant success."

Rachel Proctor

CasE Studies

What kind of brand will you be?

dynamic bespoke bohemian personal timeless raw wholehearted dynamic bespoke bohemian personal timeless raw wholehearted

I NEED BRANDING AND WEB DESIGN! WHAT SHOULD I BOOK? +

You can book either base branding package (The Weekender or The Inner Muse) and choose to add on a website project (fully custom or semi-custom). You'll save 15% of the project total when you book your branding + web packages together.


HOW MANY REVISIONS ARE INCLUDED? +

All of my offers are designed as intensives — whether we’re working together for 3 days or 4 weeks, you have dedicated time built in for feedback and refinement. Rather than counting strict “rounds,” we’ll collaborate in real-time during scheduled checkpoints. That said, every project includes at least two opportunities to review and refine your brand or website as it comes to life.

WHICH WEBSITE PLATFORM DO YOU DESIGN ON? +

I design and develop custom and semi-custom websites on Showit. This is the platform that allows the most freedom and customization – meaning I can bring all your design dreams to life with a little extra coding magic. Even when you choose a semi-custom site, your template is only used as the base structure for your site, meaning you can still expect a totally unique-to-you, living and breathing web experience.

Are there any additional costs to be aware of? +

There are a few things to keep in mind when budgeting for your brand: Font Licensing: I always recommend setting aside $100–$500 CAD for high-quality fonts that elevate your brand. I’ll always work within your budget to find the perfect fit. Website Template: If your project includes a website template revamp, you’ll need to purchase a Showit template upfront. Not sure which one to choose? I’ll work with you to find the perfect option. Website Copy: I don’t write your website copy, but I provide a detailed content map that makes it easy for you (or your copywriter) to craft compelling, strategic messaging.

How do I know I’ll love what you create? +

Every project includes at least two opportunities for feedback, with dedicated time to refine things together. Even in the shortest intensives, we get clear on your vision, message, and the kind of presence you want to build — so nothing is created in a vacuum. I’ll guide you through the process live (not just over email), which makes it way easier to talk through what’s working and what’s not. In 7+ years, I’ve only had one client ask for extra revisions — because strategy + collaboration is baked in from the start.

CAN I COME BACK TO YOU FOR ONGOING DESIGN WORK? +

Yes! Once we’ve completed your strategy and branding, you have insider access to the studio for VIP day-rates and monthly retainers as your brand continues to grow. As a past client, simply shoot me an email and I’ll reach back out to book a design consultation with you.

HOW WILL WE KEEP IN TOUCH DURING THE PROJECT? +

My collaborative, high-touch process includes a supportive mixture of both written communication and one-on-one calls. I'll first share the work in a pre-recorded presentation for you to review before a follow-up call to go over everything and discuss any desired refinements. Your project timeline, call schedule, and intake form will all live in a personalized project dashboard – so you'll never be left guessing where we're at or what comes next.

WILL I FEEL RUSHED DURING THE DESIGN PROCESS? +

Although projet timelines are efficient, they are impactful – as your project is my only focus for the duration of your project. Each timeline offers plenty of time for feedback during the process, and you'll always have the chance to sleep on your initial brand concept so you don't feel rushed.

CAN YOU HELP ME IN 'X' INDUSTRY? +

I typically work with premium service-based brands and shoppes like naturopaths, hair salons, floral shops, yoga studios, lifestyle boutiques, interior designers, coffee shops, and day spas. However, if your brand is on a mission to bring more goodness into the world, I’d love to hear from you. And if I don’t think we’re the best fit for you, I’ll always be transparent and point you in the right direction.

I HAVE NO CLUE WHAT I NEED! CAN YOU HELP? +

Absolutely! Tell me more about your business here, and I'll send over a booking link to discuss where you’re at, and what options might be best for you.

Frequently Asked

“She made growing a brand fun, not stressful.”

Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.


Herkind

Jordana Nazzicone

“Now I’m grounded in my business.”

Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.



Women's Hormonal Nutrition Consultant

Katherine Haysbert

“I feel more professional now.”

Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.




Humankind Advisory

Jackie Hanafie

BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

The market is full-up on cookie-cutter, copycat brands.

And I have a feeling it’s gonna be pretty.


What the world needs is more of your magic.

HOT HONEY 🍯

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