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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Branding, messaging, and websites designed to turn “I'm just looking” into “this is exactly what I've been looking for”
Build a brand that reflects your expertise, elevates your positioning, and brings in the clients you actually want.
For beauty, wellness + creative service providers
Branding, messaging, and websites that bring you closer to your people.
The best brands aren't just seen
a holistic brand experience that finally feels like you.
they're felt
Does your brand feel like you, or like who you thought you had to be?
BE HONEST
But these days, you’re glued to your Instagram feed, watching your competitors turn into micro-celebrities overnight, booking up their calendars and marketing like it's effortless.
Meanwhile, you’re over here... Pricing yourself lower, churning out content you're not proud of, trying to do it all on your own... and wondering if you’ll ever catch up.
You founded your business to go your own way.
Now, after years of helping good-hearted service pros and boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Here’s what I know...
There's still room for you.
Psst—it absolutely is.
IMAGINE IF YOU COULD...
Build a brand your dream clients spot and remember instantly
001
Make “Sorry, I’m booked out” your new favorite sentence
002
Finally make the leap into the space you’ve been eyeing for months
003
Start landing the collabs that felt out of reach before
004
Feel proud every time you post—and know exactly what to say
005
. . . all without having to sacrifice your values, beliefs, passions, or self-trust.
That's the power of a holistic brand ecosystem that works for you.
Your business is personal. Your brand should be, too.
My holistic method helps you draw the through-lines between who you are, and the people already looking for you.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in your dreamiest clients.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these facets into brand messaging and emotion-evoking design that naturally draws in you dreamiest clients.
Working with Chelsea was nothing short of amazing. Her patience and professionalism is fuel for creating the brand of your dreams. Her savvy approach to design is unmatched. As a prolific creative, it can be a challenge to get the thoughts from brain to tangible product. Chelsea proved over and over that her intuitive approach to branding is one of her many super powers.
"Her patience and professionalism is fuel for creating the brand of your dreams"
Beauty Opus
Katie Lee Jones
Prior to working with Chelsea, we had had some previous branding work done but NOTHING as nearly as extensive as what Chelsea provided us while working together. Her process for both brand development and brand strategy is next-level and so comprehensive. To anyone considering working with Chelsea, we could not recommend her enough!
"Her process for both brand development and brand strategy is next-level and so comprehensive."
Sugar Magnolia Mushrooms
Skylar Renée
Chelsea guides you to who you are and how you want to represent yourself, quickly and efficiently. She nailed exactly what I was looking for, and now I’m finally commanding the right clients and price points.
“I’m finally commanding the right clients and price points.”
Old Soul Interior Design
Krystal Reinhard
Through working with Chelsea, I started thinking so much more deeply and intentionally about the business I was creating – and I truly believe that was part of my instant success. Having my strategy and brand identity in place allowed me to put all my focus on building my business, making money, and growing clients.
"I truly believe it was part of my instant success."
Luna Salon
Rachel Proctor
I felt so heard and included throughout the process of working with Honey & Co. Chelsea was able to capture the essence and story of my brand so beautifully, and she provided me with so much material that has given my business and brand a cohesive and effortless flow.
“I felt so heard.”
Armaiti Wellness Naturopathy
Arezou Babri
meet the services
meet the services
meet the services
meet the services
The Weekender
Branding Intensives
If you’re tired of playing it safe, start here. Your rebrand begins—and finishes—this week.
You’ve grown. Your work is deeper. Your confidence is stronger. Your clients are better. But your brand? She’s still stuck trying to prove herself. It’s time for your brand to catch up to the version of you you’re already living—and make it easier to lead, sell, and show up without second-guessing a thing.
In just 3 or 5 days, we’ll build a brand that feels like home—and positions you to lead with the clarity and confidence you’ve already earned.
- You hesitate before posting or sharing your site—because it doesn’t feel like you anymore and you’re tired of hiding behind it.
- You’ve outgrown the DIY visuals you pieced together when you were still figuring things out—and you’re ready for a brand that reflects the real you.
- You don’t want to wait 3+ months for a rebrand—you need clarity and momentum now.
- You’re ready to raise your rates—and you want your brand to back it up visually and energetically.
- You’re ready for a brand that looks aligned and actually works across every space you show up in.
Includes every ingredient for a brand that's so you:
Brand Strategy Session
A focused 60-minute session to clarify your vision, audience, and positioning — so your brand feels like you and connects with the people you actually want to work with.
Visual Brand Direction
A curated look and feel to lock in the visual tone, making sure your brand feels aligned before we dive into design.
Brand Identity Design
A custom logo suite (primary, alt, icon, submark), typography, and colour palette, designed to give you a signature visual presence that works everywhere you show up.
Branded Textures
A custom texture set to add depth and personality — ensuring your brand stands out and feels authentically you.
Brand Style Guide + Recorded Tutorial
So you stay consistent and cohesive without wondering what “on brand” even means anymore.
Social Launch Graphics
A set of branded Instagram graphics to make your ‘I’m back and better than ever’ moment feel and look effortless.
Includes everything in the 3-day Weekender PLUS: a plug-and-play content plan and repeatable brand messaging—so you know exactly what to say and how to say it (without spending hours wrestling Canva.)
Messaging & Content Leadership Workshop
A 90 minute session to refine how you lead through your words—so instead of just showing up, you lead conversations that set you apart as a trusted expert in your space.
Brand Voice Map
Co-create a messaging foundation that brings total clarity to your voice, what you believe, and how to communicate it in a way that clicks. You’ll leave knowing exactly what sets you apart—and how to say it, naturally.
Signature Content Angles & Brand Beliefs
Pull out the perspectives that position you as a leader and create clear content angles that help turn followers into paying clients — no icky sales tactics required.
Branded Canva Templates
5 editable Instagram templates pre-loaded with your messaging to make showing up cohesively and on-brand feel second-nature.
Day One: Brand Strategy Session + Visual Direction
We start by clarifying who you are now and where you’re headed—so your visual direction feels fully aligned before we move into design.
Day Two: Full Brand Identity Presentation
Your new brand visuals are revealed—logo suite, colours, fonts, and textures—crafted to elevate how you show up everywhere.
Day Three: Review, Refine, and Finalize Your Brand
We collaborate to refine every detail, ensuring your visuals feel perfectly aligned and ready to launch with confidence.
*Day Four: Brand Voice & Content Leadership Workshop
A 90-minute deep dive to clarify your brand voice and develop content themes that position you as a leader and trusted authority in your space.
*Day Five: Messaging Framework, Content Angles & Rollout Plan
You’ll receive your complete brand messaging framework, signature content angles, and a set of ready-to-use Canva templates—so you can show up clearly and confidently with a content strategy that supports your growth.
*Included in the 5-day Weekender
3 day Weekender:
$4,000 CAD or 2 payments of $2K CAD
5 day Weekender:
$6,000 CAD or 3 payments of $2K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
The Inner Muse
Brand world building
The most immersive branding experience for founders ready to lead — and for their brand to fully reflect their story, depth, and expertise.
This isn’t a rebrand. It’s a complete brand development experience where every part of your identity—visual, verbal, and energetic—is refined with care and intention.
This is for the founder stepping fully into leadership, commanding premium prices, and building a brand that holds the depth of who you’ve become and the business you’re expanding into. You're ready to carve out your own lane—and create a brand world your dream clients want to be part of.
- You’ve built a business you’re proud of—but now you’re ready to lead, expand your reach, and build a brand that opens new doors.
- You’re raising your prices, refining your offers, and stepping fully into the leadership role your next chapter requires.
- You’re done second-guessing how you show up—from your visuals to your messaging to the way you carry your brand into every space.
- You want strategy and artistry—so your brand doesn’t just look good, it holds the weight of your expertise and positions you as the obvious choice.
- You’re looking for a creative partner who can see the full depth of your work—and translate it into a brand world your dream clients are eager to be part of.
Two 90-minute deep dives to uncover your story, lived expertise, and the values that truly set you apart.
Comprehensive Brand Messaging System
Your brand voice, taglines, core beliefs, audience connection points, leadership messaging pillars, and key brand stories—to make immersing your people in your world feel natural.
Thought Leadership Content Map
Together, we translate your big-picture vision into cornerstone content concepts that position you as a thought leader—so you can feel connected and stay consistent without burning out.
Signature Method & Differentiation
We’ll distill your approach into a clear, compelling framework that makes how you work—and why it matters—obvious to your people. (A foundation for premium pricing and standing out in your industry!)
Art Direction & Brand Experience
A full creative vision including photography direction, vibe curation, and sensory brand storytelling — so your brand looks good and holds every part of you.
Complete Visual Identity & Brand World Design
- Full logo suite (primary, alternates, submarks, icons)
- Typography + colour palette for instant recognition
- Custom brand art: textures, patterns, and/or illustrations
- Sub-branding for your signature offer or program
Weekly check in calls for thoughtful, collaborative refinement, plus a comprehensive brand guide with everything visual and verbal— making 'that's on brand' your new favourite compliment.
Social Launch Graphics + Templates
Branded Instagram graphics to reveal your new direction, and 5 editable Canva templates to help you show up with high standards from day one.
Final Brand Strategy & Rollout Session
A dedicated session to walk through how to implement and sustain your new brand presence—so the momentum doesn’t stop when the project ends.
We’ll work together closely over three dedicated weeks to shape a brand world that reflects your depth and positions you for what’s next.
Week 1: Brand Strategy & Messaging
We’ll start with two deep-dive interviews to uncover the full depth of your story, perspective, and lived expertise—then translate that into a messaging foundation that resonates deeply and positions you as the obvious choice for your dream clients.
Week 2: Visual Direction & Identity Design
Your strategy comes to life through a fully developed creative direction—moodboard, colours, typography, and a custom logo suite—designed to look elevated, feel unmistakably like you, and work seamlessly across every platform you lead on.
Week 3: Refinement & Brand Ecosystem
We refine every detail and build out the full brand experience—textures, patterns, and supporting assets that make your brand feel complete and unforgettable. You’ll receive everything packaged in a custom guidebook, along with a personal walkthrough video, so you can step into your next chapter with total clarity and confidence.
$9,000 CAD or 3 payments of $3K CAD
+ Save 15% when booked in tandem with a website design (see The Branded Home below)
The Branded Home
Website design
A custom or semi-custom website design that turns your brand into a seamless experience that's grounded in your voice, your visuals, and the way you actually work.
Your brand deserves a home that actually works. The Branded Home turns your visual identity and message into a site that’s clear, strategic, and easy to navigate — so your brand doesn’t just look legit, it functions like a valuable part of your sales process.
Built in Showit and available as an add-on to any branding package, this is a collaborative, low-stress process that results in a site you’re actually proud to share.
Best for: newer brands, service providers launching a new offer, or anyone ready to upgrade from DIY without the timeline of a full custom build.
What’s included:
- Strategy call to align site goals + structure
- Up to 5 pages of customization: reworking layouts, adding custom code, layering in movement, and personalizing every visual detail
- Copy placement and basic SEO
- Mobile optimization
- Handover tutorial
Best for: established brands with layered offers, educators, or service providers building an immersive online presence
What’s included:
- Strategy call to map out structure, content flow, and key goals
- Custom site design (up to 6 pages) — built to guide your dream clients from just found you to ready to book
- Mobile optimization
- SEO basics + standard integrations (forms, scheduler, email marketing, etc.)
- Custom-coded details and movement to create an engaging, high-end user experience.
- Handover training so you can confidently make updates
VIP Design Day
when your brand needs a glow-up, yesterday.
This is your dedicated day to finally catch up with your brand. Whether it’s refining your website, refreshing your logo, creating social templates, or designing print materials — we’ll map out your priorities in advance, then I’ll spend 8 focused hours giving your brand an aligned and strategic glow-up.
1 day intensive - $2,500 CAD
What's included? →
✔️ 8 hours of focused design time (aka: me in full deep-work mode)
✔️ Ongoing feedback throughout the day via email (plus one optional video check-in!)
✔️ A full day of high-impact updates:
- Website tweaks (new pages, layout updates, mobile cleanups)
- Brand refresh (fonts, colours, logo refinements)
- Digital or print collateral (Canva templates, signage, packaging—you name it)
✔️ All final files, prepped and ready to use by the end of your day
includes:
back →
Enhancements & A La Carte
Holistic Brand Strategy
& Messaging Kit
Clarify your voice + Magnetize your message
When we’re done, you’ll walk away with:
- Clarity in your voice
- Confidence in your positioning
- And messaging that makes your dream clients feel like you’re reading their minds.
2 week intensive - $5,200 CAD
What's included? →
We’ll dig into your vision, values, audience, and lived experience — so your brand reflects more than what you do. It reflects you.
Messaging System
Plug-and-play copy for your site, socials, and offers — including your brand voice, taglines, story, and key talking points that actually sound like you.
Audience & Positioning Guide
Deep insights into your dream client's mindset — plus how to speak to them in a way that builds trust and makes you the obvious choice.
Signature Method Framework
We’ll map out the process behind your magic — the clear, ownable method that makes your work feel uncopyable.
Art Direction
A storytelling-driven moodboard, photo direction, and visual cues to help you show up in a way that looks as aligned as it sounds.
includes:
back →
I eat, sleep, and breathe your brand during our time together.
A couple of years ago I said bye-bye to months-long timelines and juggling 4-5 projects at once, and switched over to a one-client model. That means you get to enjoy shorter, more efficient timelines, whilst all my creative energy, neurodivergent hyperfocus, and flow-state thinking are locked in on you.
I truly do 'live' your brand – my best taglines and logo concepts have come to me when I’m falling asleep, walking my dogs, or in the shower. With my undivided attention, you’ll see a meaningful ROI faster, experience seamless revisions, and always know exactly what comes next.
Now, the only question is… Which experience will you choose?
Roll out the red carpet
Introducing the Holistic Branding Method™—a blend of strategy, psychology, and design.
APPROACH
More than just branding, it's creating a living, breathing experience that feels like YOU, connects on a deeper level, and brings you closer to your dreamiest clients.
Your Essence
PILLAR 01.
The foundation of a brand that feels undeniably you.
Your values, perspective, and way of thinking shape how your brand shows up in the world. Before you can create a brand that stands out, you need one that feels aligned—a natural extension of who you are and what you stand for.
Your People
pillar 02.
Your brand isn’t for everyone—it’s for the right people.
Understanding their psychology, desires, and motivations means you can speak their language effortlessly. From messaging to visuals, your brand will feel so aligned with what they’re looking for, they won’t just want to work with you—they’ll feel like they belong in your world.
Your Alchemy
pillar 03.
Where your brand stops being just a business and becomes an experience.
This is the step where your essence and your people meet to turn your brand into something people feel. Through strategic storytelling and intentional visuals, we shape a brand that’s unmistakably you and instantly resonates with the right people.
Coldwater skin Bar →
Luna Extension Studio
Isabelle had built a loyal clientele in her home studio, but she was ready for more—expanding into a commercial space, raising her prices, and positioning herself as a go-to skincare destination. But, her brand wasn't built to grow with her, and still felt like a small, home based business.
Old SOul interior design
Before honey + co.
We rebranded Coldwater Skin Bar to stand out in a crowded market—not as another sterile, medical-feeling clinic but as a high-end, laid-back space where results-driven skincare meets a welcoming, feel-good experience. With this new, elevated presence, Isabelle confidently stepped into her next level—attracting premium clients and booking out her new space with ease.
After honey + Co.
- Successfully transitioned from home studio to a high-end commercial space
- Differentiated herself from cold, clinical competitors with a more inviting, feel-good brand
- Hired a full team and expanded her services offered
- Raised her prices and consistently booked out at premium rates
- Social media and print materials created a seamless, high-end client experience
- Brand identity made it effortless to translate into a website that converts
Key Results
How intentional branding helped Isabelle scale from home studio to high-end skincare destination.
Colwater Skin Bar
Old Soul Interior Design
Coldwater skin Bar
Luna Extension Studio
Krystal had a strong creative vision but felt like her brand wasn’t fully capturing the depth of her work. Her brand felt inconsistent, which made it difficult to attract the high-end projects she truly wanted.
Old SOul interior design →
Before honey + co.
With a refined brand and website that showcases her unique expertise, Krystal now attracts dream clients effortlessly, charges premium rates with confidence, and has expanded her business in ways she once only imagined.
After honey + Co.
- Went from booking small, one-off projects to large-scale redesigns and renovations at multiple 5-figure rates
- Landed features in major publications, including Architectural Digest
- Website now simplifies the sales process, making it easier to sign clients at higher rates
- Hired an assistant and brought her partner on full-time as a team member
- Expanded her business with a brick-and-mortar shoppe for curated decor
Key Results
"I'm finally commanding the right clients and price-points!"
krystal reinhard
Coldwater skin Bar
Luna Extension Studio →
Rachel came to me before she even launched her business. She had a clear vision of what she wanted Luna Extension Studio to be—an elevated, go-to destination for high-end hair extensions—but she needed help bringing that vision to life in a way that would attract the right clients from day one.
Old SOul interior design
Before honey + co.
We built a brand from the ground up that positioned Luna Extension Studio as the place for luxury extensions. Through strategic branding, a refined visual identity, and a conversion-focused website, we helped Rachel establish a business that not only looked high-end but also resonated deeply with her ideal clients. Her brand was designed to grow with her, making it easier to scale from a solo chair to a full-fledged salon.
After honey + Co.
- Successfully launched with a high-end brand presence that immediately attracted dream clients
- Website designed to convert visitors into bookings, making growth seamless
- Expanded from a single-chair studio to a nine-chair salon in just two years
- Established a strong, recognizable brand that set her apart in the competitive hair extension industry
Key Results
Luna Salon
"I truly believe it was part of my instant success."
Rachel Proctor
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What kind of brand will you be?
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
dynamic
bespoke
bohemian
personal
timeless
raw
wholehearted
Frequently Asked
“She made growing a brand fun, not stressful.”
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Herkind
Jordana Nazzicone
“Now I’m grounded in my business.”
Before working with Honey & Co., I couldn’t figure out my identity and was trying to copy everyone else. Now I feel grounded in my business. I’m unapologetic about what I put out there, more people are approaching me about my services, and I know that without Chelsea’s guidance, I wouldn’t be as secure as I am.
Women's Hormonal Nutrition Consultant
Katherine Haysbert
“I feel more professional now.”
Chelsea really is invested in your success. I was blown away by her professionalism and how quickly she was able to understand my industry, my competitors, and my audience. Everything she delivers is aligned with the brand strategy, and I feel much more professional knowing that my business actually has an identity, and that it’s not just something that’s made up.
Humankind Advisory
Jackie Hanafie
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