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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

DRAG ME

FAST-TRACK STEPPING into your expert role with content designed to grow your community, sell your offers, and call in your dream clients.

Become the go-to girl with STRATEGIC and BEAUTIFUL content that's so 'you'.

DONE-FOR YOU CONTENT, SOCIAL media strategy + templates

You know you need to be consistent on Instagram, but if you were honest:

You're so busy with your day-to-day client work that it feels like you need to choose between your social life and social media strategy

Everyone in your space is saying the same thing, and you have no clue how to stand out.

You’ve tried following all the expert IG formulas—but they’re impossible to keep up with.

Content creation is eating up all the free time you worked so hard to create in the first place.

You want to be able to show up consistently, but it feels like something more important always pops up.

Your time is more valuable than grinding your way through captions, pouring over Canva graphics, and brainstorming content ideas in the middle of the night.


Content that takes the stress out of marketing, so you can focus on what ACTUALLY excites you.

Your days feel beautifully balanced between client work and life's pleasures, because your social media strategy works, and fits into your life like it was made for you

You're a trendsetter in your space with content that reflects your personality and leads conversations that set you apart as an expert

You're not worried about hacking the algorithm or what your competitors are up to anymore, because you know that your custom content is already designed to attract and convert your dream clients

You're finally able to show up consistently and engage when you want to, not because you have to.

Picture this:

With over 7 years of experience in brand design, strategy, and business mentorship, I’ve guided countless clients from being overlooked to in-demand, helping them reach and exceed their six-figure goals.

I’ve built my own audience to 20K+ by creating content that stands out – but more importantly – resonates. I'll help you create content that speaks directly to the people who get it and are ready to take action.

My content philosophy is deeply rooted in authenticity and empathy. It’s my superpower to draw out uniquely resonant content ideas from you, ensuring that every piece feels true to your voice, values, and vision.

When we work together, your social media will become a magnet for your ride-or-die clients, attracting those who aren't just looking, but are ready to pay you now.

... But you can just call me Chels.

My clients call me the content wizard

become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity

The Social Strategy Kit

Strategy + Templates

Monthly strategy and custom templates  to help you post with confidence, attract dream clients, and turn your Instagram into a lead-generating machine.

You know showing up online is non-negotiable—but figuring out what to post and how to make it look good is overwhelming AF.

With The Social Strategy Kit, you get a  a clear, expert-backed content plan and custom templates—so you can create content that actually connects (without second-guessing every post).


WHo it's for

You’re a premium beauty, wellness, or creative service pro who wants to use Instagram to build brand trust, attract clients, and grow your audience—but you're tired of guessing what works.

  • You struggle with what to post and how to make it look cohesive with your brand.
  • You’re doing all the content yourself but need a framework to simplify the process.
  • You want a strategy that feels aligned and sustainable—so you’re not just posting to post.
  • You’re ready for prompts, templates, and expert direction so you can create with confidence and ease.
  • You want beautiful templates and strategy you can pass off to your team, VA, or social media manager.

What's included?

Monthly Content Strategy Session (A 60 min deep dive on content direction, messaging, and engagement strategy)

10 Custom Content Prompts Per Month (so you always know exactly what to post to build trust & attract the right clients)

6 Custom Canva Templates Per Month (branded graphics, carousel layouts, and post designs that make your content look professional & polished)

Bi-weekly Content Reviews (get expert eyes on your drafts before hitting post so your messaging is clear & impactful)

Investment

(Beta price) $1,000 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Beta BONUS: Get an extra month FREE at the end of your contract when you sign before April 1st, 2025.

Content Co-Pilot

Content creation

Consistent, on-brand content—handled for you, so you can focus on running your business (not stressing over what to post).

You want to leverage social media to attract new clients, but keeping up with content creation is sucking the life out of your creativity (and your schedule).

Content Co-Pilot blends done-for-you content and personalized strategy—so you can stay consistent, attract your dreamiest clients, and take control of your brand’s online presence—without the content burnout.

Paragraph

WHo it's for

You’re a premium service pro or studio owner who wants who wants Instagram to be a lead-generating, trust-building machine—but creating content consistently feels overwhelming.

  • You know you need to show up consistently, but content creation feels scattered and time consuming.
  • You’re not quite ready to hand it all off, but you want expert strategy and done-for-you support to refine your brand voice and save you hours every week.
  • You want to Honey-ify your IG—to elevate your aesthetic, refine your positioning, and make your content feel aligned, intentional, and strategic (not just posts that check a box.)
  • You’re ready for a content plan that actually moves your business forward and feels sustainable to YOU.

What's included?

Monthly Content Strategy Session to refine your messaging, positioning, and themes so your content feels intentional and aligned.

10 Done-for-You Static Posts or Carousels Per Month (fully designed-to-post complete with your messaging)

Caption Outline for Each Post (so you can easily write in your voice without overthinking what to say.)

4 Reel Prompts Per Month (custom video concepts to grow your reach and engage your audience)

(Optional) 30-Minute Mid-Month Strategy Touchpoint (Live check-in to adjust themes, troubleshoot challenges, and keep content aligned.)

1 Round of Content Revisions Per Month to ensure alignment before you post

Full access to your social graphics as editable Canva templates – allowing you flexibility to adapt or reuse the designs for additional and future content.

Curated Stock Image and Video Library updated monthly with 10+ new pieces of open-sourced, on-brand imagery to enhance any additional content you create.

Bi-weekly Content Reviews (Submit up to 5 self-written posts for expert feedback & refinement—so you know they’ll land the right way.)

Personalized Content Creation Dashboard to house your ideas, brand messaging and feedback for a seamless content workflow.

Investment

(Beta price) $1,850 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Beta BONUS: Get an extra month FREE at the end of your contract when you sign before April 1st, 2025.

Your content isn’t converting because it’s missing strategy.

My holistic approach

You’re showing up, but it’s not leading to engagement, inquiries, or sales. That’s because content without a clear strategy just blends in with everyone else. Your audience needs to instantly understand what you do, why it matters, and why they should choose you.

Your Voice

PILLAR 01.

The foundation of a social presence that feels undeniably you.


Before you can create content that connects, you need clarity on how you show up. Your values, perspective, and way of communicating shape how your brand is perceived. This step refines your messaging, tone, and content themes—so every post feels aligned, intentional, and true to your brand.

Your People

pillar 02.

Your content isn’t for everyone—it’s for the right people.


Understanding your audience’s psychology, desires, and behaviors means you can speak their language effortlessly. From captions to visuals, your content strategy is built around what resonates with them, so they don’t just follow you—they feel connected, engaged, and ready to buy.


Your Alchemy

pillar 03.

Where your voice and your people meet—through content that captivates and converts.

This is where strategy and creativity come together to turn your brand into an experience. Your messaging, visuals, and storytelling align seamlessly, making your brand instantly recognizable and impossible to ignore.

I create content based on your brand's strategy, to ensure we're positioning you as THE go-to expert in your field through an empathetic approach to uplifting your people.

Content rooted in your brand strategy

With 7 years of brand design and strategy under my belt, I deliver premium content that sounds and feels like you – rooted in strategy that bridges the gap between you and your best-fit clients.

Brand-first design that elevates your aesthetic and makes you instantly recoignizablE

Start each month with a 1:1 strategy session where we'll collaborate to uncover the most suiting content topics and formats for reaching your monthly goals.

Monthly Strategy Calls to draw out your expertise

Enjoy a custom-to-you Notion Dashboard to store all of your strategy, messaging, and content ideas, as well as deliver feedback and ask questions.

An ever-growing hub of custom social strategy, messaging + post ideas

What makes working with Honey & Co. different?

DRAG ME

STEP ONE

We define your content strategy

We map out your messaging, brand voice, and content pillars so every post is intentional and aligned.

Step Two

Step Three

Step four

STEP ONE

I create content that connects

DFY content or templates and prompts that sound like you, speak to the right people, and turn followers into clients.

Step Three

Step four

Step Two

STEP ONE

You show up with ease

If you love being hands-on, you’ll have a clear plan and ready-to-post content. If you’d rather just fill in your caption and hit "post" – you focus on what you do best and I'll handle the rest.

Step Three

Step four

Step Two

STEP ONE

We fine-tune as we go

We'll track what’s working, make adjustments, and ensure your social presence keeps pulling in the right people.

Step Three

Step four

Step Two

HOW IT WORKS

What's the difference between The Strategy Kit and Content Co-Pilot? +

The Social Strategy Kit is a done-with you model where you recieve custom strategy, prompts, and templates each month. Content Co-pilot delivers custom graphics and caption prompts monthly, that are ready for you to post and get results.

What do I need to have before I hire you? +

All social media packages require a previously established brand. (We focus on your content, which is most effective with a rock solid brand.) If you do not have branding yet, I recommend kicking off your contract with any branding package, or, a simple VIP design day to strategize your essential brand fonts and colours at an accessible rate.

What is the beta pricing? +

As this is a new service, you'll recieve your first 3 or six months at a discounted rate, PLUS you'll enjoy an extra month of your package for FREE at the end of your contract. All I ask in return is your honest feedback!

How do I know which package is best for me? +

Find the right fit for your business: ✔️ Strategy Kit ($1,000 CAD/month) – For business owners who want a clear, expert-backed content plan but prefer to DIY execution or pass off to team. ✔️ Content Co-Pilot ($1850 CAD/month) – For business owners who want a done-for-you content system while maintaining control over posting and engagement.

HOW WILL WE KEEP IN TOUCH? +

My collaborative, high-touch approach includes a supportive mixture of both written communication and one-on-one calls. Your call schedule, content strategy, and messaging will all live in a personalized project dashboard – so you'll never be left guessing where we're at or what comes next.

CAN YOU HELP ME IN 'X' INDUSTRY? +

I typically work with premium service-based brands and shoppes like naturopaths, hair salons, floral shops, yoga studios, lifestyle boutiques, interior designers, coffee shops, and day spas. However, if your brand is on a mission to bring more goodness into the world, I’d love to hear from you. And if I don’t think we’re the best fit for you, I’ll always be transparent and point you in the right direction.

Are there any additional costs to be aware of? +

The only thing I recommend is a Canva Pro account. I design directly in your account so you have full access to all files, templates, and designs once they’re approved—no exporting or file transfers needed. This ensures you can easily edit, repurpose, and use your content without limitations. Canva Pro is a separate subscription, but it gives you access to premium fonts, elements, and brand tools that make content creation smoother.

I HAVE NO CLUE WHAT I NEED! CAN YOU HELP? +

Absolutely! Tell me more about your business here, and I'll send over a booking link to discuss where you’re at, and what options might be best for you.

Frequently Asked

Become your industries' go-to expert with social strategy and aesthetics that feel so YOU.

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