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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

DRAG ME

Become the one they think of first — with content that’s unmistakably you.

You’re out here delivering 5-star results — and still stress-posting from your phone between clients like it’s 2019.

Build a content system that sounds like you, sells for you, and makes your life easier.

Content strategy and design for premium service pros

You don’t hate content. You just hate what it’s turned into.


One more thing you “should” be doing — even though you’re already booked, already tired, and already second-guessing every idea that comes to mind.



You open Instagram for inspiration… and immediately spiral.

001

Everyone’s saying the same thing. And suddenly, everything you wanted to say feels basic.


You try to write a post — and delete the first three drafts.

002

Does this even sound like me? Would I say this out loud? Is this… boring?

You open Canva, then Regret it instantly.

003

Spend 45 minutes nudging a graphic you still hate.

You finally post — and feel nothing but “meh.”

004

You’re not even sure it’ll do anything for your business.


You open Instagram for inspiration… and immediately spiral.

001

Everyone’s saying the same thing. And suddenly, everything you wanted to say feels basic.


You try to write a post — and delete the first three drafts.

002

Does this even sound like me? Would I say this out loud? Is this… boring?



You open Canva. THen Regret it instantly.

003

Spend 45 minutes nudging a graphic you still hate.




You finally post — and feel nothing but “meh" about it.

004

You’re not even sure it’ll do anything for your business.





Content shouldn’t feel like a full-time job.


It should feel like a mirror of your best work — and a magnet for the right people.



You’ve got ideas.
You know your work is good.
You know what you stand for — and what your clients need to hear.




You overthink everything. You go blank, even though you've been saving 'inspo' for days. You write and rewrite the same caption, scrapping it 3 times before settling for just 'okay.'

It's not that you don't have things to say — its' that you're too close to your own thoughts to see the parts that actually need to be said out loud.

So you either ghost your feed, post something you don’t love,
or burn way too much time trying to get it right.

Meanwhile, your presence gets quieter, the momentum slows down... And yeah — your sales probably feel it, too.

You don’t need to try harder or do more. You just need help pulling the gold out of your own head — and turning it into content that actually gets your dream clients to lean in and take action.

But when it’s time to turn that into content?


Imagine opening your laptop on a Monday morning and not immediately thinking, “I should probably post something.”

You knew what to say — and how to say it in a way that actually moved the right people.

Not because you followed some formula — because the strategy was already rooted in your voice, your values, your point of view.

Your content sounded like you. And your clients already felt connected before their first appointment.

You didn’t have to spend your afternoons second-guessing if what you posted “was even good.”

You finally had the space to show up how you wanted to, or not at all.

Because your content was already doing what it was meant to: making it easy for the right people to find you, trust you, and want to work with you.

My clients usually find me after trying to do it all themselves —
repurposing the same 10 content tips, guessing what their audience wants to hear, and building a brand that kinda looks the part… but doesn’t feel like them.

They come to me with a head full of half-baked ideas — and leave saying:

“You helped me say what I’ve been trying to say for months.”
“I didn’t know content could look and feel this good.”
“I barely even think about my content anymore outside our monthly calls.”


I take what’s messy or half-formed in your brain and shape it into a clear, grounded strategy that actually sounds like you, connects with the clients you want, and positions you as the expert you are.

I don’t use templates, and I'll never hand you generic prompts.

Everything I create — from strategy to visuals to content, is built around your voice, your beliefs, and your perspective.

So when the right people land on your page, they know they’ve found the one they’ve been looking for.



I’m Chelsea — brand + content strategist, design brain, and POV excavator.


become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity

The Social Strategy Kit

Strategy + TemplateS

A monthly done-with-you content system that saves you hours, books better-fit clients, and cuts the guesswork without outsourcing your voice.

You’ve got a notes app full of content ideas and you’re great at what you do. But if you’re being honest? Your content still sounds like everyone else’s — and you know you’re missing out on dreamy clients because of it.

The Social Strategy Kit helps you clarify your voice and turn it into content that connects — so you’re not spending hours trying to figure out what to post, how to say it, or whether it’s even doing anything. You’ll get a clear monthly plan, custom prompts that sound like you, and branded templates that make your content feel cohesive and high-end.

You’re tired of starting from scratch every time you post and wasting hours trying to make it all look cohesive

You don’t want to fully outsource your voice — but you’re craving a simpler, faster way to show up and stay consistent

You’ve got the skills, the results, and the vision — now you need a better way to turn all of that into content that actually drives inquiries

You want content that reflects the level you’re working at without adding more to your already packed schedule

Kickoff Strategy Session + Brand Voice Map
A 2-hour deep dive to clarify your voice, messaging, and content direction — plus a personalized Brand Voice Map so you’re never stuck on what to say or how to say it

Monthly Content Strategy Session
A 60-minute session to align your content with your current goals, offers, and launches

10 Custom Prompts & Hooks Per Month
Tailored ideas with writing direction so you always know exactly what to post to build trust and attract the right clients

6 Custom Canva Templates Per Month
Branded post designs and carousels that make your content feel cohesive and professional

1 Round of Content Revisions Per Month
So everything feels aligned before it hits the feed

Bi-weekly Content Reviews
Submit your drafts for feedback so every post is clear, polished, and ready to convert

Personalized Content Dashboard
Keep everything organized and moving forward with a custom-built hub for ideas, drafts, graphics, and messaging

$1,200 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Content Co-Pilot

Content retainer

You bring the brilliance. I’ll turn it into content that moves your people.





You’ve built a reputation through results — not reels. But when it comes to showing up online, you’re either too busy to keep up or unsure how to translate your expertise into something your people actually connect with.

Content Co-Pilot turns your ideas, offers, and voice into magnetic, done-for-you content that’s built around your goals, audience, and message. So you can stay focused on the work you actually want to be doing — while your content keeps building demand for it.




Paragraph

You’re already creating meaningful content — but it’s inconsistent, and you’re tired of being the bottleneck.

You’ve built trust through deep client work, but your content isn’t translating that into growth, inquiries, or visibility.

You have strong ideas, frameworks, or long form content — but no time to repurpose them into social content that actually converts.

You’re ready to hand off execution to someone who gets your voice and brings strategy, structure, and depth to your presence.
Kickoff Deep Dive + Messaging Framework
A 2-hour strategy session to clarify your voice, positioning, and message — so your content reflects the real depth of your work.

Monthly Strategy & Execution Call
A 60-minute session to align on what’s working, what’s next, and what I’m creating for you this month.

12 Done-for-You Content Pieces Per Month
Your choice of carousel posts, static posts, and reel concepts. Each one includes:
  • Fully custom design with embedded copy
  • Guided caption outlines with suggested hooks
  • Reel cover graphic + video prompt when applicable (filming + editing not included)

Optional Repurposing Support
I’ll transform up to 2 emails, blog posts, or podcast episodes into short form content — built into your monthly posting plan — so your best ideas keep working for you.

4 Story Sequences Per Month
Scroll-stopping slides for nurture, education, or conversion — designed, written, and ready to post.

Mid-Month Support & Revisions
An optional 30-minute touchpoint to pivot or troubleshoot as needed — plus 1 round of design and messaging revisions before you hit 'post.'

Editable Canva Templates
Every post is made inside your Canva — so you can tweak, update, or reuse with ease.

Personalized Content Dashboard
Everything stays organized: ideas, drafts, feedback, graphics — off your brain/notes app and into a practical system.



$2,500 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Your content isn’t falling flat because you’re doing it wrong — it’s falling flat because it doesn’t sound like you.

My holistic approach

Most strategies try to “optimize” your content.
Mine helps you own it.






We’ll get clear on what you believe, how you work, and what your people actually need to hear — then turn that into content that simplifies your sales process and feels like a natural extension of your work.

Your Voice

PILLAR 01.

The foundation of content that feels like you.

Before you can connect with your audience, you need to get clear on how you show up. We’ll refine your tone, messaging, and content themes so every post feels intentional, aligned, and unmistakably yours.


Your People

pillar 02.

Your content isn’t for everyone — it’s for the ones already looking for you.


We’ll map out your audience’s mindset, desires, and language — so your content meets them where they are and makes them feel seen.



Your Alchemy

pillar 03.

Where your voice and your people meet — and the magic happens.

This is where strategy meets storytelling. Your visuals, messaging, and perspective come together to create content that feels like an experience.

DRAG ME

STEP ONE

We define your content strategy

We map out your messaging, brand voice, and content pillars so every post is intentional and aligned.

Step Two

Step Three

Step four

STEP ONE

I create content that connects

DFY content or templates and prompts that sound like you, speak to the right people, and turn followers into clients.

Step Three

Step four

Step Two

STEP ONE

You show up with ease

If you love being hands-on, you’ll have a clear plan and ready-to-post content. If you’d rather just fill in your caption and hit "post" – you focus on what you do best and I'll handle the rest.

Step Three

Step four

Step Two

STEP ONE

We fine-tune as we go

We'll track what’s working, make adjustments, and ensure your social presence keeps pulling in the right people.

Step Three

Step four

Step Two

HOW IT WORKS

What do I need to have before I hire you? +

All social media packages require a previously established brand. (We focus on your content, which is most effective with a rock solid brand.) If you do not have branding yet, I recommend kicking off your contract with any branding package, or, a simple VIP design day to strategize your essential brand fonts and colours at an accessible rate.

How do I know which package is best for me? +

Find the right fit for your business: ✔️ Strategy Kit ($1,200 CAD/month) – For business owners who want a clear, expert-backed content plan but prefer to DIY execution or pass off to team. ✔️ Content Co-Pilot ($2,500 CAD/month) – For business owners who want a done-for-you content system while maintaining control over posting and engagement.

HOW WILL WE KEEP IN TOUCH? +

My collaborative, high-touch approach includes a supportive mixture of both written communication and one-on-one calls. Your call schedule, content strategy, and messaging will all live in a personalized project dashboard – so you'll never be left guessing where we're at or what comes next.

CAN YOU HELP ME IN 'X' INDUSTRY? +

I typically work with premium service-based brands and shoppes like naturopaths, hair salons, floral shops, yoga studios, lifestyle boutiques, interior designers, coffee shops, and day spas. However, if your brand is on a mission to bring more goodness into the world, I’d love to hear from you. And if I don’t think we’re the best fit for you, I’ll always be transparent and point you in the right direction.

Are there any additional costs to be aware of? +

The only thing I recommend is a Canva Pro account. I design directly in your account so you have full access to all files, templates, and designs once they’re approved—no exporting or file transfers needed. This ensures you can easily edit, repurpose, and use your content without limitations. Canva Pro is a separate subscription, but it gives you access to premium fonts, elements, and brand tools that make content creation smoother.

I HAVE NO CLUE WHAT I NEED! CAN YOU HELP? +

Absolutely! Tell me more about your business here, and I'll send over a booking link to discuss where you’re at, and what options might be best for you.

Frequently Asked

Finally feel seen in your content — and get booked for being you.

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