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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

DRAG ME

Become the one they think of first, with content that’s unmistakably you.

You’re out here delivering 5-star results, and still stress-posting from your phone between clients like it’s 2019.

Learn how I help you build a content system that sounds like you, sells for you, and makes your life easier.

Content strategy and design for premium service pros

You don’t hate content. You just hate what it’s turned into.


Another task on the list. Another platform yelling at you to be “consistent.” Meanwhile, you’re booked, tired, and honestly... a little over it.


You open Instagram for inspiration… and immediately spiral.

001

Everyone’s saying the same thing. And suddenly, everything you wanted to say feels basic.


You try to write a post — and delete the first three drafts.

002

Does this even sound like me? Would I say this out loud? Is this… boring?

You open Canva, then Regret it instantly.

003

Spend 45 minutes nudging a graphic you still hate.

You finally post — and feel nothing but “meh.”

004

You’re not even sure it’ll do anything for your business.


You open Instagram for inspiration… and immediately spiral.

001

Everyone’s saying the same thing. And suddenly, everything you wanted to say feels basic.


You try to write a post — and delete the first three drafts.

002

Does this even sound like me? Would I say this out loud? Is this… boring?



You open Canva. THen Regret it instantly.

003

Spend 45 minutes nudging a graphic you still hate.




You finally post — and feel nothing but “meh" about it.

004

You’re not even sure it’ll do anything for your business.





You don't need a generic content plan. You need a second brain.

Someone who can pull out the perspective you’ve been trying to find the words for — and turn it into content that actually does its job.

You’ve got ideas. You know your work is good. You know what you stand for — and what your clients need to hear. 

You’re not bad at content.
You’re just doing it all yourself.


Between managing your clients, juggling the day-to-day, and trying to sound original on top of it...

Of course it feels overwhelming.
Of course your brain goes blank every time you sit down to post.
Of course you’re second-guessing whether anyone even cares.

And when your “strategy” is basically copying what others in your industry are doing — it makes sense that you’re blending in instead of standing out.

You don’t need more content, you need clarity in your voice and message. You need a way to show up that actually reflects how good you are, and moves people to work with you.

Because your content shouldn’t just check the consistency box.

It should:
→ Position you as the one to hire
→ Make sales easier and smoother
→ Help you feel grounded and confident every time you show up

That’s the work we do around here, and what I’ll help you build.

My clients usually find me after trying to do it all themselves —
repurposing the same 10 content tips, guessing what their audience wants to hear, and building a brand that kinda looks the part… but doesn’t feel like them.

They come to me with a head full of half-baked ideas — and leave saying:

“You helped me say what I’ve been trying to say for months.”
“I didn’t know content could look and feel this good.”
“I barely even think about my content anymore outside our monthly calls.”

I take what’s messy or half-formed in your brain and shape it into a clear, grounded strategy that actually sounds like you, connects with the clients you want, and positions you as the expert you are.

I don’t use templates, and I'll never hand you generic prompts.

Everything I create — from strategy to visuals to content, is built around your voice, your beliefs, and your perspective.

So when the right people land on your page, they know they’ve found the one they’ve been looking for.



I’m Chelsea — brand + content strategist, design brain, and POV excavator.


become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity

The Social Strategy Kit

Content strategy intensive

If your current content strategy lives in a saved Instagram folder titled "inspo"... we need to talk.

I get it – when your brain is fried, grabbing inspo feels easier than building from scratch. But if you're tired of feeling stuck, it's probably time for a strategy that actually works for you.

You know how good you are, and your clients love you... but without a clear system, it's just not coming through in your content. The Social Strategy Kit helps you get clear on your message – and turn it into a repeatable, feel-good strategy that positions you as the no-brainer option for your people.

WHo it's for

You’re tired of being passed up for people with half your talent (and twice the 'authority')

You’ve tried the viral hooks and plug-and-play content formulas, but they never actually sound like you

You hate to admit it… but your content kinda blends in with everyone else in your space

You’re ready to make effortless sales through your content — but you’re stuck on what to say and how to say it

You know your content is the missing link between your marketing and your sales — and you’re ready to fix it



What's included?

A 90-minute strategy session to clarify your voice, values, and visibility goals

A Messaging Kit built for social — with your core content pillars, brand beliefs, and the unique angles that set you apart

30 custom content ideas to build desire, demand, and community around your offers

10 in-depth post outlines and hooks so you can start seeing results immediately

A simple planning system to stay consistent without burning out

1 week of post-intensive content review for feedback and suggestions to increase connection and conversions before you hit publish.

Optional upgrade: 10-15 custom Canva graphic templates designed around your new strategy (carousels, posts, reel covers) — so your posts look as good as they sound. *Existing branding is required to upgrade.

Investment

2-Day Strategy + Messaging Intensive
Build the foundation: voice, message, core strategy, and content ideas
→ $1,950 CAD
Exclusive Beta Rate (2 spots) $1,350 CAD or two payments of $700 CAD

3-Day Intensive with Custom Canva Templates
Everything above, plus branded content templates that make your posts look as good as they sound
→ $2,750 CAD
Exclusive Beta Rate (1 spot left) $2,000 CAD or two payments of $1,000 CAD

*Beta pricing ends August 15th

Content Co-Pilot

Done with you Retainer

A monthly content system that saves you hours, books better-fit clients, and cuts the guesswork without outsourcing your voice.

You’ve got a notes app full of content ideas and you’re great at what you do. But if you’re being honest? Your content still sounds like everyone else’s, and you know you’re missing out on dreamy clients because of it.

Content Co-Pilot helps you clarify your voice and turn it into content that connects — so you’re not spending hours trying to figure out what to post, how to say it, or whether it’s even doing anything. You’ll get a clear monthly plan, custom prompts that sound like you, and branded templates that make your content feel cohesive and high-end.

WHo it's for

You’re tired of starting from scratch every time you post and wasting hours trying to make it all look cohesive

You don’t want to fully outsource your voice — but you’re craving a simpler, faster way to stay consistent

You’ve got the skills, the results, and the vision — now you need a better way to turn all of that into content that actually drives sales

You want content that reflects the level you’re actually working at — without adding more to your already packed schedule

What's included?

Kickoff Strategy Session + Brand Voice Map
A 2-hour deep dive to clarify your voice, messaging, and content direction — plus a personalized Brand Voice Map so you’re never stuck on what to say or how to say it

Monthly Content Strategy Session
A 60-minute session to align your content with your current goals, offers, and launches

10 Custom Post Ideas + Writing Prompts/Month
Think: angles, hooks, themes, and storytelling prompts you can run with (each with writing direction to make the process easier)

6 Custom Canva Templates Per Month
Branded post designs and carousels with embedded messaging and writing prompts that make your content feel cohesive and 10x faster to create

1 Round of Content Revisions Per Month
Need to tweak the direction? You’ll get one round of refinements on each months prompts and templates.

Bi-weekly Draft Feedback
Send in your captions or carousel copy and I’ll review and offer clear notes to help you refine and publish with confidence

Personalized Content Hub
A custom dashboard to keep your ideas, drafts, graphics, and brand messaging organized and out of your notes app


Investment

$1,200 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

The Content Atelier

Done for you Retainer

You bring the brilliance. I’ll turn it into content that moves your people.





You’ve built a reputation for your work with results, not reels. But when it comes to showing up online, you’re either too busy to keep up or unsure how to translate your expertise into something your people actually connect with.

The Content Atelier turns your ideas, offers, and voice into magnetic, done-for-you content that’s built around your goals, audience, and message. So you can stay focused on the work you actually want to be doing — while your content keeps building demand for it.




Paragraph

WHo it's for

You’re creating powerful content — but inconsistently, and you’re tired of being the bottleneck

You’ve built deep trust with your clients, but your content isn’t translating that into growth, inquiries, or visibility

You’ve done the hard part of building the business. What’s missing is someone to translate that into content that moves the needle.

You’re ready to hand-off execution in a way that doesn't compromise your voice, and brings strategy, structure, and depth to your presence.

What's included?

Kickoff Deep Dive
A 2-hour strategy session to clarify your voice, positioning, and message, so your content reflects the real depth of your work.

Monthly Strategy & Execution Call
A 60-minute session to align on what’s working, what’s next, and what I’m creating for you this month.

12 Done-for-You Content Pieces/Month
Fully designed and written inside Canva, each post includes:
  • Custom graphics
  • Embedded copy (for carousels/static posts)
  • Caption outline with a strong hook and flow
  • Reel prompt + video concept (if applicable)

4 Story Sequences Per Month
Scroll-stopping sets of slides to nurture, educate, and sell – designed, written, and ready to post.

Mid-Month Touchpoint
An optional 30-minute check-in to pivot or troubleshoot as needed

1 Round of Design + Copy Revisions/Month
Tweak anything before it goes live — from visual changes to messaging updates

Personalized Content Dashboard
Everything in one place: strategy docs, post drafts, feedback, visuals — so your content flow feels handled.


Investment

$2,500 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Chelsea headshot

Your Voice

You’ve got plenty to say, but your voice is getting lost in a sea of similar offers.

We’ll bring you back to the heart of it: your story, your beliefs, and your real perspective — so your content sounds like *you* and finally clicks with the clients you actually want.

Client audience photo

Your People

Your audience isn’t obsessively booking yet because you haven’t learned to speak their language.

It’s not that your content sucks. It’s just not hitting the people it’s meant for. We’ll map out what your clients are thinking, craving, and Googling — so you can meet them there and turn “just browsing” into “I need to work with her.”

Creative alchemy visual

Your Alchemy

Your content has potential, but it's all trapped in your Notes app.

We’ll translate your messy genius: your voice, your visuals, your ideas — into content that actually feels like you and sells like hell. Think: → scroll-stopping posts you don’t overthink → ideas that grow legs and momentum → content that makes people say “whatever she’s selling, I want it”

The Three Pillars We'll Build From

My holistic approach

The Founder Interview Method™

How I find the content gold that you become known for

You’ve got all the right ideas, but when it’s time to write a caption or sell your services, your brain goes blank or you fall into generic phrasing that doesn't feel like you.

So, we hop on a call – and I pull all the content gold from your brain.

I ask you the right questions, and you tell me all about your clients, your work, and your thoughts, and what you're ready to sell more of.

You mention a random moment from a client session last week, and I’m already spinning it into a scroll-stopping carousel in my mind.

Then I take what you actually said: your experiences, beliefs, off-hand metaphors, and full-on rants – and turn it into messaging and content that builds desire and demand for your offers.

You leave with content that sounds like you on your best day – positioning you as the expert, and drawing in the clients who just get it.



DRAG ME

What do I need to have before I hire you? +

All social media packages require a previously established brand. (We focus on your content, which is most effective with a rock solid brand.) If you do not have branding yet, I recommend kicking off your contract with any branding package, or, a simple VIP design day to strategize your essential brand fonts and colours ($2,500 CAD).

How do I know which package is best for me? +

Find the right fit for your business:
✔️ The Social Strategy Kit (from $1,950 CAD) – A one-time 1:1 intensive to develop your full content strategy, including brand messaging, post ideas, and the option to add on reusable Canva Templates.
✔️ Content Co-Pilot ($1,200 CAD/month) – Ongoing strategic support, custom prompts, and brand-aligned templates for founders who still want to write their own content — but don’t want to do it all alone.
✔️ The Content Altelier ($2,500 CAD/month) – Done-for-you content creation, including design, embedded copy, caption outlines, and story sequences — perfect for founders who want content handled without outsourcing their voice.

HOW WILL WE KEEP IN TOUCH? +

My collaborative, high-touch approach includes a supportive mixture of both written communication and one-on-one calls. Your call schedule, content strategy, and messaging will all live in a personalized project dashboard – so you'll never be left guessing where we're at or what comes next.

CAN YOU HELP ME IN 'X' INDUSTRY? +

I typically work with premium service-based brands and shoppes like naturopaths, hair salons, floral shops, yoga studios, lifestyle boutiques, interior designers, coffee shops, and day spas. However, if your brand is on a mission to bring more goodness into the world, I’d love to hear from you. And if I don’t think we’re the best fit for you, I’ll always be transparent and point you in the right direction.

Are there any additional costs to be aware of? +

The only thing I recommend is a Canva Pro account. I design directly in your account so you have full access to all files, templates, and designs once they’re approved—no exporting or file transfers needed. This ensures you can easily edit, repurpose, and use your content without limitations. Canva Pro is a separate subscription, but it gives you access to premium fonts, elements, and brand tools that make content creation smoother.

I HAVE NO CLUE WHAT I NEED! CAN YOU HELP? +

Absolutely! Tell me more about your business here, and I'll send over a booking link to discuss where you’re at, and what options might be best for you.

Frequently Asked

Finally feel seen in your content — and get booked for being you.

HOT HONEY 🍯

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