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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

DRAG ME

Become the one they think of first — with content that’s unmistakably you.

Done-for-you content, social media strategy, and custom templates to help you show up, stand out, and sell with ease.


Right now, content feels like one more thing you should be doing—but every time you sit down to create, your brain goes blank.

You’re stuck in the cycle of…

Content shouldn’t be stealing your time. It should be buying it back.



Aimlessly scrolling for inspiration

Spending 30 minutes finding the “right” hook

Another hour trying to make Canva behave

And at the end of it? You’re not even sure the post will do a thing for your business.

Content shouldn’t be stealing your time. It should be buying it back.



You’re stuck in the cycle of…

Aimlessly scrolling for inspiration and feeling like everyone's saying the same thing

Spending 30 minutes hunting for the “right” hook, second guessing how to say what you want to say

Another hour wrestling with Canva… just to end up with a graphic you don’t even like.


And at the end of it? You’re not even sure the post will do a thing for your business.

You don’t have the time to be your own content team—and even if you did, you’re too close to your work to see the perspective that makes it worth paying attention to.



Here's the real gap:

Without that perspective and a system to make it easy, content will always feel like a full-time job you don’t have time for.

And while you’re stuck overthinking what to post and how to say it, your revenue’s stuck taking the hit.


Imagine if content didn’t sit on your to-do list all week…


You knew exactly what to say—and it sounded just like you.

Your best ideas weren’t trapped in your Notes app; they were actually out there working for you

Clients found you, trusted you, and booked—before you ever slid into their DMs.

THE BEST PART IS... You finally haVE the space to show up how you want to…

or not at all—because your content IS already doing the heavy lifting for you.


With over 7 years of experience in brand design, strategy, and business mentorship, I’ve guided countless clients from being overlooked to in-demand, helping them reach and exceed their six-figure goals.

I’ve built my own audience to 20K+ by creating content that stands out – but more importantly – resonates. I'll help you create content that speaks directly to the people who get it and are ready to take action.

My content philosophy is deeply rooted in authenticity and empathy. It’s my superpower to draw out uniquely resonant content ideas from you, ensuring that every piece feels true to your voice, values, and vision.

When we work together, your social media will become a magnet for your ride-or-die clients, attracting those who aren't just looking, but are ready to pay you now.

... But you can just call me Chels.

My clients call me the content wizard

become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity become the go-to girl with content that's so YOU magnify your unique value and voice build brand visibility, trust, and affinity

The Social Strategy Kit

Strategy + Templates

A monthly strategy + template retainer for premium service providers who are done winging it — and want a content system that saves time and books clients.

You’re juggling a full calendar, building your brand, and trying to stay consistent on Instagram. But deciding what to post, how to say it, and whether it’s even working? That’s a whole other job you don’t have time for.

The Social Strategy Kit gives you a full content system—so you’re not spending hours trying to figure out what to post, how to write it, or whether it’s even doing anything. You’ll get a clear monthly plan, custom prompts that sound like you, and branded templates that give your content a cohesive, effortless edge.


WHo it's for

For the founder who still wants a hand in content creation but craves more ease and structure

  • You’re tired of starting from scratch every time you post and wasting hours trying to make it all look cohesive.
  • You don’t want to fully outsource your voice—but you’re craving a simpler, faster way to show up and stay consistent.
  • You’ve got the skills, the results, and the vision—now you need a better way to turn all of that into content that actually drives inquiries.
  • You want content that reflects the level you’re working at—without adding more to your already packed schedule.

What's included?

Kickoff Strategy Session + Brand Voice Map
A 2-hour deep dive to clarify your voice, messaging, and content direction—plus a personalized Brand Voice Map so you’re never stuck on what to say or how to say it.

Monthly Content Strategy Session
A 60-minute session to align your content with your current goals, offers, and launches.

10 Custom Prompts & Hooks Per Month
Tailored ideas with writing direction so you always know exactly what to post to build trust and attract the right clients.

6 Custom Canva Templates Per Month 
Branded post designs and carousels that make your content feel cohesive and professional.

1 Round of Content Revisions Per Month
So everything feels aligned before it hits the feed.

Bi-weekly Content Reviews
Submit your drafts for feedback so every post is clear, polished, and ready to convert.

Personalized Content Dashboard
Keep everything organized and moving forward with a custom-built hub for ideas, drafts, graphics, and messaging.


Investment

$1,200 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Content Co-Pilot

Content creation

Consistent, on-brand content—handled for you, so you can focus on running your business while your content goes to work.

You know content matters. But between a packed calendar, shifting priorities, and trying to make things look good in Canva, showing up consistently on Instagram feels… impossible.

Content Co-Pilot gives you actual breathing room. 
It’s hands-on support that keeps your content aligned, strategic, and client-attracting—without you lifting a finger in Canva. You’ll finally have someone in your corner who gets your brand and keeps things moving, even when you’re slammed. Your content will be consistent, cohesive, and doing what it’s meant to: bringing in clients who get it.


Paragraph

WHo it's for

For the founder who’s ready to have content almost done and off their plate

  • You’re done trying to figure out what to say every week—you want content that’s already in motion when you sit down to post.
  • You don’t want to outsource your voice—but you do want your messaging baked right into your visuals, so content feels easy to finish and post.
  • You want to stay visible and grow your audience without content creation becoming another full-time job.
  • You’re ready for content that looks good, sounds like you, and actually drives sales—with way less time and mental effort.

What's included?

Kickoff Strategy Deep Dive (2 hours)
A comprehensive session to clarify your brand voice, content themes, and messaging angles—so every post is rooted in strategy.

Monthly Content Strategy Session
A 60-minute call to review your analytics and refine your messaging and content based on what’s happening in your business now.

10 Done-for-You Posts Per Month (Static or Carousel)
Fully designed and tailored to your audience, offers, and voice—ready to post.

Caption Outlines & Hooks for Every Post
Structured outlines that guide what to say—so it still sounds like you, without the mental gymnastics.

4 Reel Prompts Per Month
Video ideas designed around your content pillars to make showing up easier and more strategic.

2 Custom Story Sequences Per Month
Strategic, ready-to-post slides for launches, nurture content, or sales—designed to drive action and deepen connection.

(Optional) 30-Minute Mid-Month Touchpoint
Check in mid-month to pivot, adjust, or troubleshoot anything before content goes out.

1 Round of Content Revisions Per Month
Ensure everything feels aligned before it hits the feed.

Editable Canva Templates for All Graphics
Tweak, reuse, and remix your posts whenever you need—no gatekeeping here!

Bi-weekly Content Reviews 
Submit any self-written posts for review—so you know they’ll land the right way.

Personalized Content Creation Dashboard 
One central hub for ideas, drafts, revisions, and graphics—so content creation stays off your mental to-do list.


Investment

$2,000 CAD per month on a 3 or 6 month contract.

A minimum commitment of 3 months ensures we have the time to implement and refine your strategy for maximum results.

Your content isn’t converting because it’s missing strategy.

My holistic approach

You’re showing up, but it’s not leading to engagement, inquiries, or sales. That’s because content without a clear strategy just blends in with everyone else. Your audience needs to instantly understand what you do, why it matters, and why they should choose you.

Your Voice

PILLAR 01.

The foundation of a social presence that feels undeniably you.


Before you can create content that connects, you need clarity on how you show up. Your values, perspective, and way of communicating shape how your brand is perceived. This step refines your messaging, tone, and content themes—so every post feels aligned, intentional, and true to your brand.

Your People

pillar 02.

Your content isn’t for everyone—it’s for the right people.


Understanding your audience’s psychology, desires, and behaviors means you can speak their language effortlessly. From captions to visuals, your content strategy is built around what resonates with them, so they don’t just follow you—they feel connected, engaged, and ready to buy.


Your Alchemy

pillar 03.

Where your voice and your people meet—through content that captivates and converts.

This is where strategy and creativity come together to turn your brand into an experience. Your messaging, visuals, and storytelling align seamlessly, making your brand instantly recognizable and impossible to ignore.

I create content based on your brand's strategy, to ensure we're positioning you as THE go-to expert in your field through an empathetic approach to uplifting your people.

Content rooted in your brand strategy

With 7 years of brand design and strategy under my belt, I deliver premium content that sounds and feels like you – rooted in strategy that bridges the gap between you and your best-fit clients.

Brand-first design that elevates your aesthetic and makes you instantly recoignizablE

Start each month with a 1:1 strategy session where we'll collaborate to uncover the most suiting content topics and formats for reaching your monthly goals.

Monthly Strategy Calls to draw out your expertise

Enjoy a custom-to-you Notion Dashboard to store all of your strategy, messaging, and content ideas, as well as deliver feedback and ask questions.

An ever-growing hub of custom social strategy, messaging + post ideas

What makes working with Honey & Co. different?

DRAG ME

STEP ONE

We define your content strategy

We map out your messaging, brand voice, and content pillars so every post is intentional and aligned.

Step Two

Step Three

Step four

STEP ONE

I create content that connects

DFY content or templates and prompts that sound like you, speak to the right people, and turn followers into clients.

Step Three

Step four

Step Two

STEP ONE

You show up with ease

If you love being hands-on, you’ll have a clear plan and ready-to-post content. If you’d rather just fill in your caption and hit "post" – you focus on what you do best and I'll handle the rest.

Step Three

Step four

Step Two

STEP ONE

We fine-tune as we go

We'll track what’s working, make adjustments, and ensure your social presence keeps pulling in the right people.

Step Three

Step four

Step Two

HOW IT WORKS

What's the difference between The Strategy Kit and Content Co-Pilot? +

The Social Strategy Kit is a done-with you model where you recieve custom strategy, prompts, and templates each month. Content Co-pilot delivers custom, done-for-you monthly strategy and content, plus detailed caption outlines, reel ideas, and story sequences that are ready for you to post and get results.

What do I need to have before I hire you? +

All social media packages require a previously established brand. (We focus on your content, which is most effective with a rock solid brand.) If you do not have branding yet, I recommend kicking off your contract with any branding package, or, a simple VIP design day to strategize your essential brand fonts and colours at an accessible rate.

How do I know which package is best for me? +

Find the right fit for your business: ✔️ Strategy Kit ($1,200 CAD/month) – For business owners who want a clear, expert-backed content plan but prefer to DIY execution or pass off to team. ✔️ Content Co-Pilot ($2,000 CAD/month) – For business owners who want a done-for-you content system while maintaining control over posting and engagement.

HOW WILL WE KEEP IN TOUCH? +

My collaborative, high-touch approach includes a supportive mixture of both written communication and one-on-one calls. Your call schedule, content strategy, and messaging will all live in a personalized project dashboard – so you'll never be left guessing where we're at or what comes next.

CAN YOU HELP ME IN 'X' INDUSTRY? +

I typically work with premium service-based brands and shoppes like naturopaths, hair salons, floral shops, yoga studios, lifestyle boutiques, interior designers, coffee shops, and day spas. However, if your brand is on a mission to bring more goodness into the world, I’d love to hear from you. And if I don’t think we’re the best fit for you, I’ll always be transparent and point you in the right direction.

Are there any additional costs to be aware of? +

The only thing I recommend is a Canva Pro account. I design directly in your account so you have full access to all files, templates, and designs once they’re approved—no exporting or file transfers needed. This ensures you can easily edit, repurpose, and use your content without limitations. Canva Pro is a separate subscription, but it gives you access to premium fonts, elements, and brand tools that make content creation smoother.

I HAVE NO CLUE WHAT I NEED! CAN YOU HELP? +

Absolutely! Tell me more about your business here, and I'll send over a booking link to discuss where you’re at, and what options might be best for you.

Frequently Asked

Become your industries' go-to expert with social strategy and aesthetics that feel so YOU.

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