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BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND BECOME YOUR DREAM BRAND

A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands

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Old Soul

Interior design studio

Old Soul is a boutique interior design studio blending elevated interiors with real-life ease.

Known for mixing the old with the new, Krystal designs one-of-a-kind spaces that feel collected, personal, and lived-in, always balancing form, function, and soul.





Blurring the lines between life and art

Artful

Approachable

eclectic

timeless

down-to-earth

custom

Artful

Approachable

eclectic

timeless

down-to-earth

custom

Strategy + MEssaging

Brand DESIGN

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Website design

The challenge

Krystal’s work was already stunning: thoughtful, layered, and completely custom... but her brand wasn’t doing it justice. She wanted to be known for her unique ability to mix old and new in a way that feels elevated and down-to-earth. The only problem was that her online presence was blending in with every other designer in her area. She needed a brand that reflected her artistic background, her deep understanding of craftsmanship, and the experience she creates for her clients.

The vibe

We built a brand that feels like stepping into one of her finished homes: grounded, refined, soulful, and intentional. The palette is soft and vintage-inspired. The typography is classic with just the right amount of personality. And the voice is friendly, trustworthy, and never too precious, just like Krystal.

The Result

Krystal now has a brand that reflects the caliber of her work. It tells the story before she ever gets on a call. It positions her as the go-to designer in her area for clients who want a space that’s artful, functional, and totally their own. And most importantly, it finally feels like her.

Since then, she's gone on to hire a team, open a retail store, and featured in Publications like Architectural Digest. She now has no problem attracting dream clients, who happily pay her premium rates for large-scale design and reno jobs.

Ready to be next?

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"I'm finally commanding the right clients and price points."

"I truly believe it was part of my instant success."

“Clients reach out because they love our branding.”

“Now I’m grounded in my business.”

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