BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy branding and content studio in Victoria, BC, building immersive online worlds for women ready to be known.
DRAG ME
About
Portfolio
Social Media
Branding
Contact
Home
Old Soul
Interior design studio
Old Soul is a boutique interior design studio blending elevated interiors with real-life ease.
Known for mixing the old with the new, Krystal designs one-of-a-kind spaces that feel collected, personal, and lived-in, always balancing form, function, and soul.
Blurring the lines between life and art
Artful
Approachable
eclectic
timeless
down-to-earth
custom
Artful
Approachable
eclectic
timeless
down-to-earth
custom
The challenge
Krystal’s work was already stunning: thoughtful, layered, and completely custom... but her brand wasn’t doing it justice.
She dreamed of being known for her unique ability to mix old and new in a way that felt elevated and down-to-earth.
The only problem was that her online presence was blending in with every other designer in her area. She needed a brand that reflected her artistic background, her deep understanding of craftsmanship, and the experience she creates for her clients.
The goal
My mission was to build a brand that felt like stepping into one of her finished homes: grounded, refined, soulful, and intentional.
The palette is soft and vintage-inspired.
The typography is classic with just the right amount of personality.
And the voice is friendly, trustworthy, and never too precious, just like Krystal.
The result
Krystal now has a brand that reflects the caliber of her work. It tells the story before she ever gets on a call. It positions her as the go-to designer in her area for clients who want a space that’s artful, functional, and totally their own. And most importantly, it finally feels like her.
Since then, she's gone on to hire a team, open a retail store, and featured in Publications like Architectural Digest.
She now has no problem attracting her ideal clients, who happily pay her premium rates for large-scale design and reno jobs.
HOT HONEY 🍯
A weekly sweet-treat for your inbox layered with hot branding and marketing insight
Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?
Come hang with me on instagram
@honeyandcocreative