Where she was
Krystal's work was already stunning: thoughtful, layered, and completely custom, but her brand wasn't doing it justice.
She was ready for full redesigns and renovations, the big, long-term projects her work deserved. Most of her new clients came through referrals and conversations in person, and her website wasn't making that case for anyone who hadn't met her yet.
The challenge
The brand needed to make room for bigger projects and higher prices.
Her homes mix old and new with a lot of care in the details, and that care is what the people planning big, long-term projects are paying for. The brand needed to reflect that care, and put her in the category of designers that homeowners trust with a full renovation.
The work
The brief was a brand and site that felt like stepping into one of her finished homes.
Each letter in the wordmark was reshaped to take out any harshness, so it feels almost worn or vintage without looking dated. The palette is soft and vintage-inspired, and the voice is friendly and never too precious, just like Krystal.
What happened after
Moved from small, one-off projects to large-scale redesigns and renovations at multiple five-figure price points.
Secured 10+ features in major publications, including Architectural Digest. Hired a full-time assistant. Expanded the business with a brick-and-mortar shoppe for curated décor.
Your business has grown, but your brand might not have kept up. The free Brand Disconnect Audit shows you where the gap is, and exactly where I’d start to close it.
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