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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
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Mikkel
Sustainable swimwear
Mikkel is an LA-based swim label for adventurous women who expect more from their swimwear — more comfort, more style, more meaning.
Born from a refusal to sacrifice quality for cuteness, Mikkel designs sustainable bikinis that move with you, flatter your body, and last through every sun-drenched memory you make — not just one season.
Each piece is created with recycled materials, ethical production, and a give-back initiative that helps protect the places you love most,
so you can invest in your adventures, your values, and yourself.
Swim Kindly.
Modern
minimal
Bohemian
Clean
Luxuriuos
Classic
Modern
minimal
Bohemian
Clean
Luxuriuos
Classic
The story
As a self-professed bikini aficionado, founder Carli knew exactly what she was missing: swimwear that could keep up with her — not fall apart on her. She was tired of cheap fabrics, uncomfortable fits, and "sustainable" marketing that didn’t hold up after a season. We set out to build that world — for her, and for every woman who refuses to choose between style, comfort, and sustainability.
The result is Mikkel: A brand made for sun-drenched beaches, well-loved passports, and every story you’re still writing.
Luxurious, earth-rooted, endlessly wearable.
Designed to move with you. Built to last through every new story you write.
The Result
In a space where most competitor brands lean into bold edginess or hyper-feminine luxury, Mikkel carves out its own lane with an elevated, grounded brand that feels like home for adventure-obsessed women who refuse to compromise.
Every design decision was made to reflect the soul of Mikkel’s ideal customer:
Luxurious, but never pretentious.
Sophisticated, but never out of touch.
Adventurous, but still rooted in simplicity and ease.
The final brand identity blends elegance with approachability, capturing the spirit of women who expect more from their swimwear: more comfort, more beauty, more sustainability — without giving up who they are.
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