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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Luna Salon
lUxury extensions and colour
Luna Salon is a boutique salon in Tacoma, Washington specializing in hand-tied hair extensions and luxury colour services —
designed for women ready to step fully into their brightest, boldest energy.
At Luna, it's not just about the hair. It’s about the ripple effect that happens when how you feel inside finally matches what the world sees.
Wen you feel fully like yourself, you move differently. And that changes everything.
Say hello to the hair of your dreams.
luxurious
modern
Empowering
feminine
bohemian
celestial
luxurious
modern
Empowering
feminine
bohemian
celestial
The Approach
Before launching Luna, Rachel came to me with a clear vision:
a boutique salon that would feel as elevated, effortless, and empowering as the transformations she creates behind the chair. She knew what she wanted Luna to stand for — she just needed a brand that could make it real.
Through deep collaboration, we translated Rachel’s goals, values, and creative energy into a full brand world:
a boho-luxury identity and website built to attract her dream clients from day one — and set the foundation for a business built on confidence, connection, and lasting impact.
The Result
The Luna brand strikes the balance Rachel envisioned: warm, inviting, and approachable — with a grounded kind of luxury that feels lived-in, not performative.
We designed every element to mirror the experience of sitting in a Luna chair:
as easy and cozy as a Sunday morning coffee with your best friend — but elevated with rich textures, thoughtful typography, and a sense of laid-back sophistication.
After launching, Rachel’s vision immediately found its audience. Inquiries grew, bookings followed — and over the next two years, Luna quietly expanded from a solo extension studio into a thriving nine-chair salon.
When it came time to evolve the brand, the foundation didn’t need to be rebuilt — it had already done what great brands are meant to do: make growth feel natural, inevitable, and completely aligned.
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