For Goldie, the goal was to create a brand that felt as radiant and effortless as the golden glow they provide. The design process was centered around a colorful, bohemian aesthetic that feels both uplifting and joyful—just like the experience of stepping into Goldie for a flawless spray tan. The playful yet sophisticated visuals were designed to feel like a breath of fresh air, while still reflecting the premium, organic nature of Goldie’s services.