Where she was
Isabelle was operating at a premium level out of a suite in her home, in a city full of cold, medical-feeling skin clinics.
She approached me a couple of years into running Coldwater full time, with big plans to expand her business and invest in a commercial storefront.
The Challenge
I did some poking around Vancouver and Victoria skin clinics and most of them go for the very rigid "science based" message and look.
This leaves room for those who aren't looking for the harshest, most rigid procedures, who also appreciate an environment that feels comfortable and not like a doctor's appointment. The palette shifts away from traditional medical colours toward feminine neutrals and pops of brighter colours to create a playful, more laid-back atmosphere.
The work
Effortlessly California cool: relaxed, playful, and clean that inspires a more inviting, warm feeling than cold or impersonal skincare clinics.
Coldwater Skin Bar provides a laid-back, intimate skincare experience for busy women craving healthy, clear, glowy skin that they can fall in love with and maintain over time.
What happened after
She now works from a commercial studio in Victoria, with a team of seven practitioners alongside her.
Your business has grown, but your brand might not have kept up. The free Brand Disconnect Audit shows you where the gap is, and exactly where I’d start to close it.
Like hot takes, living room dance parties, branding advice, and rescue dog cuddles?
What’s your brand saying about you?
Free quiz