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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
DRAG ME
Beam Pilates
pilates + wellness studio
Beam Pilates isn’t just a Pilates studio — it’s a sanctuary for women in Riyadh to reconnect with their bodies and their strength, in a space that feels calm, intentional, and elevated.
It’s for the woman who wants to feel strong again. Who craves routine, softness, and space to breathe. Beam was built to feel like a reset — where the vibe is elevated, but the energy is grounded. Where you can move with intention, and actually enjoy the process.
Where she glows.
opulent
strong
minimal
modern
Nurturing
welcoming
opulent
strong
minimal
modern
Nurturing
welcoming
The approach
The founders of Beam came to me with a clear vision: to build a women’s wellness space in the heart of Saudi Arabia that felt strong, supportive, and deeply intentional. A refreshing shift from the overly soft, pinkwashed aesthetic that’s been flooding their local market. They wanted Beam to feel calming and empowering, where strength and softness could exist side by side. My job was to bring that balance to life in a way that felt grounded, elevated, and completely true to their vision.
The result
Beam launched with a brand that felt nothing like the soft, pinkwashed aesthetic dominating their local market — and everything like the grounded, elevated experience they were creating.
From the colour palette to the typography to the tone of voice, every element was designed to hold the full vision: a space where women feel strong, supported, and at ease.
We kept the visuals minimal and modern, with just enough softness to feel inviting and feminine. And we developed messaging that spoke directly to the kind of woman Beam was built for — someone who’s thoughtful about her routine, and ready to be supported in a deeper way. The Beam Brand feels clear, grounded, and trustworthy the second you see it... Just like the space itself.
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