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BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
BECOME YOUR DREAM BRAND
A cozy, (holistic) branding and marketing studio in Victoria, BC – helping beauty, wellness, and creative experts wordwide become sought-after brands
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Beam Pilates
pilates + wellness studio
Beam Pilates isn’t just a Pilates studio — it’s a sanctuary for women in Riyadh to reconnect with their bodies and their strength, in a space that feels calm, intentional, and elevated.
It’s for the woman who wants to feel strong again. Who craves routine, softness, and space to breathe. Beam was built to feel like a reset — where the vibe is elevated, but the energy is grounded. Where you can move with intention, and actually enjoy the process.
Where she glows.
opulent
strong
minimal
modern
Nurturing
welcoming
opulent
strong
minimal
modern
Nurturing
welcoming
The approach
Beam’s founders came to me with a clear, intentional vision: to create a women’s wellness space in the heart of Saudi Arabia that felt strong, supportive, and quietly revolutionary — a refreshing shift from the soft, pinkwashed aesthetics saturating their local market.
They wanted Beam to feel like a place where strength and softness could exist side by side.
Where calm didn’t mean passive — and power didn’t mean hard.
My role was to translate that balance into a brand world that felt grounded, elevated, and deeply true to their vision — a space that holds, uplifts, and stays with you long after you leave.
The result
Beam launched with a brand that stood in quiet contrast to the pinkwashed softness saturating their local market — grounded, elevated, and unmistakably intentional.
Every detail; from the restrained color palette, to the modern typography to the calm, assured tone of voice — was built to hold the full weight of Beam’s vision: a space where women feel strong, supported, and fully at ease.
We kept the visuals minimal and modern, with just enough softness to feel inviting and feminine. And we developed messaging that spoke directly to the kind of woman Beam was built for — someone who’s thoughtful about her routine, and ready to be supported in a deeper way.
The Beam brand doesn’t just represent the space.
It feels like the space — clear, grounded, and quietly powerful the second you step into it.
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