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Brand positioning is deep, challenging work. I know this because I do it for my own clients. Yet when it came to running this process on myself, I would freeze up in self doubt, never feeling quite satisfied with my brand.
Working through The One felt like having Chelsea by my side every step of the way. She has a talent for simplifying overwhelming concepts and showing you how to own what makes you unique. Now I feel more clear than ever about what makes my brand one-of-a-kind and how to effectively communicate that to the people I most want to work with.
The first of its kind brand positioning course for those who want to claim their unique, irresistible position in a saturated market.
Module one lays the foundation for the rest of the course by doing a deep dive and exploration of the most essential part of your business: YOU! By the end of this module, you’ll have a deeper understanding of what drives you as a human and business owner, where you shine in your industry, and ultimately what you, uniquely, bring to the table.
✔️ Lesson 1.1: Introduction and Mindset Shift #1
✔️ Lesson 1.2: Your Story and Expertise
✔️ Lesson 1.3: Your Values, Unique Perspectives, and Industry Gaps
✔️ Lesson 1.4: Your Industry Purpose and Why
Now that we’ve completed our deep dive on the VIP/main character (you!), it’s time to get to know the close-second most crucial factor of your positioning: your customers! By the end of this module, you’ll have greater clarity on the kinds of people or businesses your brand is best suited to provide for or serve.
✔️ Lesson 2.1: Introduction and Mindset Shift Activity #2
✔️ Lesson 2.2: Wayfinding Strategy
✔️ Lesson 2.3: Niching and Narrowing
✔️ Lesson 2.4: [BONUS] Customer Profile Workshop
Things are about to get juicy! Now that we know who you are (like REALLY) and who you’re the best fit to help, it’s time to expand our understanding about what your people genuinely want and need, so we can tailor our solution to be the perfect fit for their needs.
✔️ Lesson 3.1: Introduction and Integrity Statement
✔️ Lesson 3.2: Getting Emotive and Empathetic
✔️ Lesson 3.3: Refining the Core Problem or Need
✔️ Lesson 3.4: Curating the Solution
Just when you thought this course couldn’t get any juicier–– it does! So far, we’ve covered: you and YOUR unique magic/perspective, your dream customers or clients, and exactly what they want and need (and what’s stopping them!) In this module, our focus pivots to taking all that we’ve compiled thus far, and ensuring that your brand is the most enticing option for YOUR people on the market. Period.
✔️ Lesson 4.1: Introduction and Mindset Shift #3
✔️ Lesson 4.2: Competitive Landmarking
✔️ Lesson 4.3: Method A: Proprietary IP
✔️ Lesson 4.4: Method B: Values + Commitments
✔️ Lesson 4.5: Method C: Style + Quality
✔️ Lesson 4.6: Method D: Perspective + Personality
✔️ Lesson 4.7: Positioning Stress Test
In this module, we’ll learn how to back up the claims and decisions we’ve made about our brand positioning so far. By the end of module 5, you’ll walk away with a bank of methods to strengthen and reinforce your unique position in your market.
✔️ Lesson 5.1: Introduction and Mindset Shift #4
✔️ Lesson 5.2: Your Commitment and Promise
✔️ Lesson 5.3: Methods of Proof
✔️ Lesson 5.4: Leveraging Your Commitment as Part of Your Positioning
In this module, we wrap up all the work we’ve done together thus far by going out in the world and putting our words into action! Now that we know, with clarity and certainty, the position you’ll occupy in your market, it’s time to make it a reality through messaging that connects and take actions towards proving your position as you move forward.
✔️ Lesson 6.1: Introduction
✔️ Lesson 6.2: [BONUS] Magnetic Messaging
✔️ Lesson 6.3: Claim it Challenge
✓ 26 video lessons (including two bonus workshops on Creating a Client Avatar and Building Out Your Messaging System)
✓ 1 Brand Positioning Workbook that accompanies the entire course (55 pages)
✓ 1 Brand Positioning Manual (consolidates all the key points and discoveries from the workbook)
✓ Lifetime access to the course as well as any additions made
Enrolling in "The One" has been one of the best decisions I've made for my business. Trust me when I say I enrolled in a lot of courses. Thus far "The One" has been the best course I've ever taken. It provided me with so much needed clarity in such a heart-felt way. This course definitely has been a game-changer in how clear and confident I was in my brand. And as I grow I continue referring back to the course material, always coming back with more clarity and vision. Taking this course has been such blessing, before it I was hung up in indecision and uncertainty. By gaining clarity and confidence I can now show up even better for my clients and my business. I would definitely recommend this course to anyone who is stuck in cycle of analysis-paralysis and indecision or just wants to strengthen their brand and create a unique positioning for themselves and their brand.
✓ Discover what makes you stand out as the go-to option for your dream customer or client.
✓ Gain an applicable framework that will help you communicate and demonstrate your position through your marketing and messaging to support your sales efforts.
✓ Dive deeper into what you love and who you are while discovering how these things uniquely intersect with what your community craves from your brand.
✓ Get a better understanding of your people, how you can support them, and position yourself as a solution to their problem.
✓ Avoid price competing with your market.
✓ Build a specialized reputation in your industry.
✓ Create proof points that solidify the position you’re taking in the market.
✓ Overcome common mindsets and wobbles that come along with making bold claims in your business.
✓ Have confidence in who you are and what you do, leading to more accessible, free-flowing sales and marketing and easier copywriting.
From your story to your expertise, values, purpose, and your why, we’ll dive deep and uncover the parts of you that make your brand a sought-after solution.
Before you can genuinely connect with your audience, you have to take time to understand them. We’ll do this through data, problem-solving, and niching down.
While growth is valued differently by everyone, you’ll get the tools you need to position yourself as the go-to choice in the market, so you attract your dream clients.
I loved the practical examples we had throughout the course. Most strategy courses talk about the questions to ask but fail to give examples of what an answer could look like to help us with that first step.
It was a light bulb moment when I realized that I'd been trying this whole time, to be someone that I'm not instead of leveraging from where I feel most life myself. This course made me understand that I already have everything I need. It made me see that being myself is what's going to help me build a sustainable business down the line. It's challenging because there's a lot of personal development that goes into this, but it made me feel whole.
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Choose your payment plan and enroll yourself in The One in less than 3 minutes.
As soon as you enroll, you’ll have instant access to course video lessons, The Brand Positioning Manual, and Positioning Workbook.
Walk away from this course with the tools and confidence to stand out in the market without sacrificing what’s important to you.
✓ You’re a service-based business who wants to unlock your secret sauce and avoid blending in.
✓ You’re excited to lean into the internal work of positioning your brand to stand out in the market.
✓ You feel it’s important to you to have a better idea of what your values, purpose, and impact is.
✓ You enjoy to a go-at-your-own-pace education style for learning.
ｘYou feel confident in your brand positioning already. (Woo!)
ｘ You feel as if you already have a good grasp on your brand’s values, purpose, and impact and know how to use them to communicate your value and market your offers. (Yay!)
ｘYou don't enjoy a go-at-your-own-pace education style for learning. (That’s okay!)
"The One provides effective tools to stand out and differentiate in a saturated market. Chelsea was very supportive throughout the course.
If you are ready for a fun and creative journey with exercises aimed at developing your understanding of your brand, you should sign up for this course."
"I feel much more connected to the people I love to serve, I can see my own magic and understand what sets me apart and makes me unique.
It's easier now to serve my clients, write copy for my website or produce content. I have a much clearer picture of what my brand is and where I want to take it."
"It's truly worth every single penny and more. I took The One because I knew there was something special in me that the world needed, I just didn't know how to figure it out or how to bring it to life, esp in a saturated online industry.
Chelsea and her course helped me figure all of that out while staying true to who I am. If differentiating in your industry is something you've been struggling with, this is THE course to take. 10/10 fully recommend."
"I really enjoy the course structure and the exercise book. It was really interesting to investigate so deeply into who I am, what I want to do and how I want to be perceived by others.
My brand has changed in terms of visual aesthetic (logo, templates, etc) the best change tho was to be able to better understand who I want to serve and how I want to help these people.
The One provides effective tools to stand out and differentiate in a saturated market. Chelsea was very supportive throughout the course. If you are ready for a fun and creative journey with exercises aimed at developing your understanding of your brand, you should sign up for this course."
"What I loved most about this course the approachable, easy and heart-felt way Chelsea went through the methods and approaches of positioning. Often times brand strategy and positioning can feel elusive or daunting, but she made it fun, deep and really personal.
I have been going through the course now several times and come back with more clarity each time. I feel much more connected to the people I love to serve, I can see my own magic and understand what sets me apart and makes me unique.
It's easier now to serve my clients, write copy for my website or produce content. I have a much clearer picture of what my brand is and where I want to take it."
"This course helped propel me to other aspects of understanding myself, my branding. I started to look deeper and seek more knowledge on how I differentiate myself, what makes my brand & business different, and what gaps I can fill.
I can tell that you took great care to make sure that this would be a reflective journey (which branding should start with).
The One has helped me get closer to discovering what makes my brand unique to THE ONE client I am talking to. The workbooks itself are super action packed and ask insightful questions to get at the heart of your brand. I don't regret taking this course because it just solidified my understanding of building my brand."
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@honeyandcocreative