The Village helps luxury hospitality, travel, and wellness brands create deeper connections with their customers through bespoke marketing solutions that instill trust, heighten brand affinity, deepen customer experience, and build community.
Louise approached us in the early stages of launching her marketing consulting firm after having taken some years of to be present in motherhood. Throughout the strategy process, it was clear that her approach to marketing was anything but cookie-cutter. We decided to centre her brand around her unique marketing point of view, and the unique value it provides for her clients.
Part of Louise's unique approach to marketing is community building, which sparked the idea for the brand name – The Village. This lended itself well to compelling and cheeky brand messaging, like "grow your village" and "marketing therapy" - which call back to both the clients' goal, as well as the wellness industry and the type of work they might facilitate with their clients.
With a target audience of conscious hospitality and wellness brands like retreats, resorts, and wellness centers, we designed to align with those industries, rather than your typical marketing agency. The result is a retro-modern, fun, california-cool visual experience with ample colour for personality, and just enough simplicity to keep it professional.
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