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I’m Chelsea, the branding expert who burned out trying to measure up – and then decided there had to be a better way.
Now, after years of helping good-hearted shops and service boutiques build brands that stand out and succeed, I can tell you that you don’t have to do more, be more, or lose yourself in the striving.
In fact, what if the path to success was actually about amplifying what already exists within your brand and boldly leaning into what makes you unique?
Psst—it absolutely is.
. . . all without having to sacrifice your values, beliefs, passions, or self-trust. That's the power of a holistic brand ecosystem that works for you.
buld my dream brand
My signature approach to brand-building looks at your business as a whole to understand your value and clarify what truly sets you apart in the market.
Your brand is more than just your visual language—it's your voice, your processes, your unique story, and the impact you want to make in the world.
My superpower is to seamlessly weave each of these pieces into a compelling message, emotive aesthetic, and magnetic online presence that effortlessly attracts your most dreamy customers.
You’ve pieced together your branding until now – but it's time for a brand that reflects caliber of your services, and makes it easy to show up with the cohesive presence your dream clients crave.
In just 3 days, you’ll walk away with a brand that feels authentic to you and works seamlessly across your social media and website, ensuring your clients recognize and trust you no matter where they find you.
Brand Alignment Session – A 60-minute deep dive call to clarify your brand strategy and vision for your brand.
Visual Brand Direction – A custom moodboard with imagery, typography, and visual inspiration to ensure complete alignment with your vision.
Refined Brand Identity – Including a logo, submark, typography, and color palette to for a professional and cohesive look that's so *you.*
Live Review Session – A last round of polishing to make sure your new brand is ready to shine.
Brand Guidelines – A guide that lays out your logo, typography, and colours to ensure consistency across platforms.
Day 1: Brand Discovery + Style – Kicking off with a deep-dive call to uncover your brand’s vision and goals. I'll design a moodboard to set the visual tone for your brand, ensuring alignment on the look and feel before design begins.
Day Two: Visual Identity Development – A custom logo suite, color palette, and typography are crafted to represent your brand’s essence.
Day Three: Brand Refinement + Guidelines – We review your new brand identity together, allowing for one round of revisions to fine-tune everything and ensure it’s just right. I'll send you home with easy-to-follow brand guidelines so you can maintain consistency wherever your brand shows up.
$3,500 USD or two payments of $1,750 USD
You’ve built a business you’re proud of – with dedicated clients and a growing reputation. You're ready for a brand that matches your success and positions you as the go-to in your space – making magnetizing your dreamiest clients feel effortless.
In just 2 weeks, you’ll walk away with a brand that reflects the success you’ve already achieved and positions you for the next level. With cohesive visuals, refined messaging, and a clear identity, your brand will attract premium clients who value your expertise and are excited to work with you.
Brand Strategy Interview – A 90 minute deep-dive to gain clarity on your mission, audience, and positioning to guide your brand transformation.
Art Direction – Brand vision board including imagery, typography, colour psychology, and rationale to ensure complete alignment with your vision.
Brand Identity Design – A comprehensive brand suite, including logos, brand marks, typography, colours, and custom textures that feel unmistakably you.
Holistic Brand Strategy Essentials – A clear and concise picture of who you are, what makes you stand out, and how to connect deeply with your dream clients.
Brand Messaging Essentials – Repeatable done-for-you brand copy that finally articulates the unique value of your expertise. Includes your core messaging to draw in the right clients, your perfect elevator pitch, and a memorable tagline that sets you apart.
Two Live Review Sessions – Refinement rounds to ensure every detail feels aligned with your vision.
Brand Guidebook – A comprehensive guide to make staying on brand effortless.
Day 1: Brand Discovery Session – A 90-minute in-depth call to uncover your brand’s core and strategic direction.
Day 2-3: Strategy & Messaging Development – Crafting your brand’s voice and messaging, and visual strategy to connect with your audience, with one revision round to refine and ensure alignment.
Days 5-7: Visual Identity Design – Creation of logos, colors, and brand elements, with a refinement round to ensure everything aligns perfectly.
Days 8-9: Final Brand Refinement – An opportunity for final adjustments based on your feedback, ensuring the brand is fully aligned.
Day 10: Brand Guidebook Delivery – You receive a comprehensive guidebook that brings together your refined visuals and messaging for consistent application.
$6,500 USD or two payments of $3,250 USD
You’ve invested your heart into building a business that delivers exceptional results. Now, you're ready to elevate your brand to embody the full potential of your vision.
Ideal for leaders who are ready to transform their business into a pivotal part of their clients' lives—more than just a service but a standout experience.
This comprehensive journey refines your brand from the ground up, creating a cohesive, high-impact ecosystem that resonates deeply with your dream community. You’ll emerge with a bespoke brand and site that act as a beacon, drawing in your ideal community and setting you apart as a visionary in your industry.
Brand Strategy Interviews – 2x 90 minute sessions to uncover your vision, values, story and customer psychology to lay the foundation for a brand that feels aligned and deeply personal.
Holistic Brand Strategy Roadmap –
Forget the basics – I delve deep into your purpose, expertise, and brand positioning to craft a foundational plan to elevates you as an industry leader. This strategy acts as your roadmap, giving you the tools to stand apart in a crowded market and become an influential brand presence in your space.
Art Direction – Custom brand vision board and mood board to set the tone for the project with imagery, typography, colour psychology, visual inspiration, and rationale to ensure alignment with your vision and guide your brand photography moving forwards.
Full Brand Messaging System – Repeatable brand language and copy for use across your website and socials. Includes key messages, taglines, headlines, elevator pitch, and personal brand stories to showcase your value, set you apart, and make you magnetic to your dream community.
Complete Brand Identity – A full suite of logos, brand marks, typography, colors, textures, patterns, and illustrations for a dynamic brand ecosystem that tells your story cohesively across all touch points.
Brand Guidebook – A comprehensive guide to make staying on brand effortless for your entire team.
1-Week Website Template Customization – Up to five customized pages of your chosen Showit template to reflect your new brand with options to upgrade to e-commerce or from-scratch design.
Live review sessions – Optional live refinement calls at every stage of the process to ensure each detail feels aligned with your vision.
Week 1: Brand Discovery & Strategy Session – Two deep dive sessions to align your brand’s mission, vision, and business goals.
Week 2: Messaging & Strategy Development – Developing your brand’s messaging and strategic direction, with one revision round to ensure alignment.
Visual Strategy – Creating a moodboard and visual direction, with a refinement round to fine-tune the vision before design begins.
Week 3: Visual Identity Design – Creation and presentation of your full brand identity, including logos, color palettes, and core elements.
Website Strategy Call – A focused call to map out the structure and content of your website, guiding you or your copywriter on crafting your copy.
Week 4: Refinement & Enhancement – Refining the brand, adding patterns, textures, and illustrations for a fully rounded identity.
Week 5: Final Review & Brand Guidebook Delivery – A comprehensive review and delivery of the guidebook, covering visuals, messaging, and digital assets.
Week 6: Website Template Customization – Customizing up to 5 core pages of your provided website template to integrate your brand seamlessly, with options for further upgrades if needed.
From $12K USD: Includes a one week website template customization on Showit (Template to be provided by client)
From $15K USD: Includes a fully custom 5-page Showit website (additional 3 weeks)
You don’t settle for mediocre and neither do your clients – which is why an unforgettable online presence isn’t just a nice-to-have, it’s a must.
Stand out as the go-to expert in your space with a custom toolkit of repeatable strategy for impactful content across all platforms, and custom Canva templates for showing up on-brand with ease.
Content Strategy Workshop
An in-depth session to craft your unique content approach.
Interactive Content Strategy Bible
- Done-for-you: 48+ written-for-you content prompts for you to use, rinse and repeat across various platforms and mediums
- Content pillars and topics tailored to your brand
- A customer psychology map for cohesive on-brand messaging that converts
- Clear calls to action to drive engagement
Review & Content Coaching Call
A follow-up call to fine-tune your strategy, map out your game-plan, and address all your content hangups – no question is too simple or small!
A VIP Design Day for Social Media Templates
A dedicated day to create an unlimited suite of branded social media templates in Canva, so you’re fully equipped to show up with confidence.
Typical deliverables include: Carousel graphics, Static posts, Story backdrops, Custom textures for post backgrounds, Highlight covers
Plus: 2 Weeks of Follow-Up Email Support
For any additional guidance as you implement your new strategy.
$3,500 USD or two payments of $1,750 USD
Looking for strictly custom Canva templates?
Book a VIP design day for $2,000 USD
1 week
It takes 2 seconds for your ideal buyer to form an opinion about your brand. Make them count with an online home that feels like a place your dream customers actually want to hang out.
Immerse your dream customers in a visual experience where each detail is carefully chosen to embody your brand and skyrocket your conversion rate.
Custom Showit website from $8K USD
Custom Shopify Website from $14K USD
Showit Template Customization from $5K USD
Custom Showit website +6 weeks
Custom Shopify Website +8-12 weeks
Showit Template Customization +1 week
Your strategy and message are lifeblood of your brand and the key to standing out in a saturated market. Through my holistic, interview-based approach, I'll craft a clear and actionable roadmap for creating genuine, lasting connections with your people based on your unique story, perspectives, and values.
Come away with an actionable growth blueprint and a comprehensive, true-to-you messaging system that positions you as the irreplaceable expert your dream customers have been searching for.
2x 90-Minute Strategy Sessions
In-depth interviews to explore your brand’s core values, unique story, and emotional connections.
Brand Strategy Roadmap
A detailed blueprint outlining your brand’s purpose, target audience, their emotional transformation, and positioning – with actionable tactics for setting yourself apart and capturing the hearts of your dream clients.
Messaging System
A comprehensive guide covering your brand voice, core message, taglines, elevator pitch and personal brand story to create a consistent and compelling presence.
Art Direction
Visual guidelines including a detailed sensory brand experience, photography direction, Pinterest board, and a sample color palette to bring your brand to life.
Week 1: Deep Dive Discovery
We begin with two in-depth sessions to uncover the heart of your brand—your purpose, values, and the emotional transformations you create for your clients. These interviews form the foundation for building a strategy that feels true to you.
Week 2: Crafting Your Brand Roadmap
With the insights we've gathered, I craft a detailed strategy guide that captures the essence of your brand. This week, I focus on bringing your story into a cohesive plan that speaks to the heart of your audience and elevates your brand presence.
Week 3: Fine-Tuning Your Brand Plan
We’ll meet for a strategy review session where we walk through every detail of your brand guide. This is your opportunity to request any tweaks and ensure everything feels just right before it’s finalized.
Come with your questions, challenges, and dreams—borrow my brain for a full 90 minutes of powerful strategizing designed to drive tangible results in your business over the next 90 days.
We’ll dive deep into the area where you need clarity most—whether that’s content ideation and brainstorming to create content that connects and converts with your dream clients, brand positioning that sets you apart from the competition, messaging that truly resonates, or design direction to bring your vision to life. Walk away with a clear plan, actionable steps, and the confidence to execute.
90 minute consulting session
Meeting notes + next steps tailored to your needs
1 Month of Unlimited Voxer Support – $500
Keep the momentum going with unlimited Voxer support for a full month. Need quick feedback, a brainstorming buddy, or just someone to bounce ideas off of as you implement your strategy? I’m right there with you, just a voice note away, so you can make moves confidently and stay on track.
10-Hour Design Retainer – $1,750/month
Consider me your on-call design partner. With 10 hours to use over the course of one month, you’ll have access to the design support you need – whether that’s for fresh social media graphics, brand updates, or bringing your new ideas to life.
While typical studios juggle between 5-10 branding projects at once, your brand will have my undivided attention and creative energy through the duration of your project.
All of my services operate on a one client model, which means I work with one client at a time.
This allows you to see a meaningful ROI in a shorter amount of time, and with my dedicated focus on you and your brand alone, you’ll never be left waiting on lengthy revisions or wondering what comes next.
Cue the living room dance party . . . it’s time to collaborate! I’ll send you an intake form so you can fill me in on where your brand is right now.
I'll review your intake form and begin my research before hoping on our first strategy interview session to better understand your brand and target audience. You'll receive your custom strategy roadmap for building a brand that stands out, then we’ll jump on a review call to ensure that each detail feels actionable and true to you.
If you’ve opted for a brand identity experience, I’ll collaborate with you to translate your strategy into an aligned brand identity complete with your typography, colour palette, logo, and more. Not sure how you want it all to look? No problem. It’s my job to design a brand that connects with your audience – and I promise you’ll be obsessed with it too!
With ultimate clarity on your audience, unique value and message, I'll help you form a content-creation system that saves you hours every week, helps you show up consistently, and actually compels your ideal clients to buy.
If a new website is part of your design execution, we’ll get to work carrying your brand’s strategy and design into your business’s online home. We map out each section, plan your calls to action, and give you content writing prompts to make sure your site doesn’t just look good, but also drives sales.
As your business continues to grow, I'm here for all your design needs. I love supporting my clients through every season and stage of business!
Working with Honey & Co. has shown me the value in investing in a personal brand that really speaks to my audience. It has helped me get clarity on my messaging, and has made growing a brand fun, not stressful – because I understand my brand’s direction and values. I joke that Chelsea “held my hand” through it all, but she truly did. I couldn’t have imagined a better final product.
Naturopaths
Hair Salons
Floral Shops
Yoga Studios
Esthetics Studios
Interior Designers
Coffee Shops
Cosmetic Nurses
Wedding Vendors
Stylists
Come hang with me on instagram
@honeyandcocreative