Your grid isn't living up to the work you're doing in real life.
You can feel your own content blending in with everyone else the second you post it, even though your work doesn't.
Repurposing the same 10 content ideas and showing up in a way that kinda looks the part, but doesn't feel like you.
Another platform yelling at you to be consistent, while you're booked, tired, and honestly a little over it.
What you post depends on how much you have left that day.
It would be weird if you weren’t overwhelmed at this point.
What life looks like when I’m your Co-pilot:
You get on a call at the start of the month and talk for an hour. A week later the month's content is sitting in your portal designed, mapped out, and sounding like you on a good day.
01
You fill in the parts only you can, and if you want a second read before it goes up, you send it back to me.
02
The rest of the month you're doing your actual work, and your Instagram is running whether or not you had the energy for it that week.
03
Not the strategy. You've probably had one, and it's in a folder. Knowing what to say has never been what stops you.
And not help, exactly. You've had that too, and it made more work, because whoever wrote it needed your input to know what you'd say.
You haven’t had someone in the room with you, asking what you think and finding the angle that connects with your people.
So what’s been missing all this time?
The Founder Interview Method
I won't ask you to bring me any content ideas. I will ask you about your clients, the conversations you’ve been having, what you’ve noticed, even what’s been driving you crazy lately.
Then, I take what you say, your experiences, half-formed ideas, and yes, the occasional rant, and translate it into content that sounds like you on your clearest, most confident day.
The thing you'll be known for won't be that post you saved from a competitor last week. It'll be the offhand thing you said before you had a chance to think about it too much.
"There are a lot of social media managers out there who will take over your Instagram account, but that's not Chelsea. It's your voice, your ideas, your style, but with so much more ease because you're not doing it all alone."
— Isobel Griffin, Copywriter
How much of this do you want to be doing?
If you'd rather keep writing it yourself and just cut out the guesswork
Social Media Voice Map
Your full Instagram strategy: pillars, angles, and the messaging underneath them, so you know what to post about before you sit down to write. Credited toward Co-Pilot if you continue.
$997 CAD, One Time
- A two-hour strategy session
- Your Social Media Voice Map: your voice, your people, your offers, and the POVs underneath them, written down in one document you keep.
- Your content pillars, and the specific angles that belong under each one.
Full amount credited towards Co-Pilot when you start within 90 days of receiving your Voice Map.
If you'd rather talk for an hour than build a month of content from scratch
Content Co-Pilot
An hour with me each month. I build your content for you, you just finish and post it.
$1,500 CAD/Month
- Everything in the Voice Map, first.
- A sixty-minute interview at the start of each month.
- 10 fully mapped out concepts with hooks and detailed outlines.
- 6 come with a new bespoke design in Canva, and the other 4 are talking head reels, b-roll reels, or built on a template I’ve already designed for you.
- One round of revisions a month.
- Your own content hub, so your ideas, drafts and graphics stop living in your notes app.
4 month minimum commitment.
If you're the bottleneck and you know it
Co-Pilot Concierge
Twelve finished pieces a month, written, designed and posted for you, so your Instagram is running whether or not you had the energy for it that week.
$3,000 CAD/month
- Everything in Co-Pilot, with:
- 12 done-for-you posts a month with bespoke strategy, design and copy
- Captions written in your voice, nothing left blank
- Scheduled and posted to your Instagram account on your behalf
4 month minimum commitment.
I'm Chelsea. Brand + content strategist, design brain, & POV excavator.
I've spent the last eight years translating.
First through brand design, taking messy ideas and turning them into visuals that reflect values, caliber, and depth. Then through messaging, listening for the through-lines between your story and the offhand comments that usually say everything.
Meet your co-pilot
I've done it inside my own brand too: 22K on Instagram, and most of my clients find me through social.
I’ve listened to countless women describe their work brilliantly on a call and then flatten it inside a caption. So I stopped asking people to write it down, and the Founder Interview Method was born.
Isobel is a copywriter. She'd never wanted to outsource her writing, and she'd been making her own content for years.
"I was dreading content creation before. It took so much of my time between ideation, design, and writing.
And I felt like I was throwing pretty generic things at the wall that only had a slight 'twist' with my voice.
But now I'm inspired! My notes app is always filled with ideas of future posts that I share with you, and they come just from me — not what I've seen other brands doing.”
Copywriter
@Isobel.griffin
This is for you if:
- You're booked out and your content is the thing that slips when you're busy.
- You've been in business long enough to have real opinions about your industry, and none of them are on your grid.
- You want your content to sound like you, and you're not willing to hand your voice to someone else.
- You'd rather talk for an hour than stare at a blank caption box.
This isn't for you if:
- You're just starting out and still working out what you do.
- You want someone to take the account over entirely and never involve you.
- You want content that feels like everyone else's in your industry.
Is this the right fit?
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